To find out, we tapped seven major beauty e-tailers to find out just what's been flying off the shelves lately. Our logic: If thousands, or tens of thousands, of our peers are obsessed with something, it must be amazing — and we need to know about what's amazing.
Ahead, you'll find 28 products that stores like Net-A-Porter, Sephora, and Amazon simply can't keep stocked on their e-shelves. Call 'em what you want — best sellers, customer favorites, regularly OOS (out of stock) — just be sure to add them to your cart while you still can. We officially give you permission to follow the crowd on this one.