Rihanna Opens Her Own (Badass) Beauty Agency

Photo: REX Shutterstock.
Just when we had finally stopped hyperventilating over Rihanna's upcoming Fenty cosmetics line (read the exclusive interview here), the pop star went and made our beauty dreams come true all over again. Today, the 27-year-old announced the opening of her own beauty and styling agency, Fr8me. The L.A.-based firm, which she founded with managing partner Benoit Demouy (formerly of Tracey Mattingly), will represent makeup artists, hairstylists, manicurists, and stylists looking to book commercials, editorial shoots, ad campaigns, and red carpet appearances, reports The Hollywood Reporter.

"Hair, makeup, and styling play an important role in creativity," Rihanna told THR. "I am very involved with that part of my process, so this agency was an organic thing for me to do." Mylah Morales (RiRi's personal makeup artist), stylist Jason Bolden (who works with Taraji P. Henson), and hairstylists Patricia Morales and Marcia Hamilton were the first to jump onboard. "We are lucky enough to have some of the best artists at Fr8me, but I also have a soft spot for finding new talent with extraordinary skills!" says Rihanna.

Not only is the agency sure to produce some seriously beautiful, inclusive, and boundary-pushing art, but Rihanna's industry connections could be game-changing for the people she signs. She's already known for scouring the internet for hidden talent (like her BBHMM henchwoman Sanam), so get your Instagrams ready, beauty pros. If there's one woman we'd want representing us in this world, it's Rihanna.

Advertisement

More from Celebs & Influencers

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.