If you were to ask us what Domenico Dolce, Stefano Gabbana, and Alber Elbaz have in common, our first guess would not be cute yellow cartoon characters. In the premiere short film for Condé Nast Britain, it’s these adorable, kinda squeaky beings that are currently tying a huge part of the fashion world together — Suzy Menkes and Alexandra Shulman, alike. All hail the power of The Minions (and its mightier ad dollars).
As the stars of this summer's family-friendly flick, The Minions have officially infiltrated the fashion industry. Along with locking down a Pantone shade of their very own, they've landed a British Vogue cover — at least, according to the film below. In it, Menkes herself begins by stating that the Minions are the one name as synonymous with the industry as Vogue itself. That's a bold claim there, Suzy. But it's one she can back up.
"I feel so awkward. It’s like such a secret and I thought it was just mine," says Lanvin's creative director, Alber Elbaz, who has certainly never shied away from a sense of whimsy. "I’m so upset everyone knows I have these minions helping me and doing everything at Lanvin." Dolce, Gabbana, as well as milliner Stephen Jones and shoe designer Rupert Sanderson admit to much of the same.
But while we're kind of surprised that this esteemed lineup all have a deep love of the endearing Minion characters, what's more impressive is how fast the Minions have been able to infiltrate the industry. Kevin, Bob, and Stuart are making their way up there with Cinderella and her glass slippers — who also collaborated with a plethora of designers — except they've only been part of pop culture for the last few years. Of course, if there's any industry that knows how to set a trend, the minions have found it. The film below is proof.