The tabloids have been filled with rumors about Bruce Jenner lately; anyone who keeps up with the Kardashians has witnessed it firsthand. Recently, however, the buzz surrounding his changing appearance veered from quiet speculation to outright sensationalism after InTouch ran a highly transphobic cover of the athlete. The Kardashian women have been quick to show their support for Jenner. Last week, Khloe shared an Instagram of him flanked by his two daughters and three stepdaughters, with the caption "Family First." Today, Kim Kardashian West further addressed the rumors in an interview scheduled to run on Entertainment Tonight this evening. The anchor asked Kardashian West, who was there to promote her new T-Mobile Super Bowl ad, what was going on with Bruce. "We support Bruce 100%," she said. "On this one, I will say that I think Bruce should tell his story his way." She continued her measured response by saying that Jenner will share his story whenever the time is right. "He's the happiest I've ever seen him!" Kim added.