Ex-Hulu CEO Set To Rival YouTube With Brand New Video Service

Photo: Via Vessel.
It looks like YouTube is about to have some major competition in the new year. On Wednesday, ex-Hulu CEO Jason Kilar launched a brand new online video service called Vessel.
The main difference between Vessel and YouTube is that rather than focus on previously created content, Kilar's service will try and attract video makers to create content that can be viewed exclusively on Vessel with a subscription for a mere $2.99 per month.
While YouTube has become a hotbed for watching last night's late night clips and other borrowed content, it has also created a thriving ecosystem of so-called "YouTube stars." Kilar plans on giving these creatives, who produce content specifically for consumption on YouTube, a platform to show their work exclusively over a three-day window — before the clips become available anywhere else online. Because videos will come equipped with advertisements, video creators are expected to make $50 for every thousand views during that three-day window.
Advertisement
Kilar's hope is that devoted fans of YouTube stars — and there are many — will pay a small fee to watch their favorite stars' latest creations before anyone else.
Vessel has already raised $75 million which has left YouTube on edge, according to The Wall Street Journal.
For now, Vessel is only available to video creators, but is expected to open to the public early next year. (Re/code )
Advertisement

More from Pop Culture

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.