Levi’s CEO Is Okay With You Never Washing Your Jeans

Levi Strauss CEO Chip Bergh became a hero for the doing-laundry-challenged community, telling an audience at Fortune's Brainstorm Green Conference recently that he hasn't washed his own pants in more than a year. Though, The Huffington Post notes, Bergh's routine stems from eco-friendliness (and not sloth).
The conference, which pushes for corporate sustainability, set the stage for his most recent comments. However, the brand started watching its H2O use in 2011, when it introduced a line "featuring stone-washed denim smoothed with rocks but no water" and began sewing labels into all of its denim-wear asking customers to load the washer less often and stick to cold water, adds The New York Times.
So far, Bergh has "yet to get a skin disease or anything else" — his words, really. He also noted, "We are the ultimate in sustainable apparel…if you buy [our jeans] they will last a lot longer than most people's waistlines will." Only time will tell. Meanwhile, we'll keep trying to convince people those three-day-old coffee splotches must've happened moments ago. (We were actually just rushing to an afternoon meeting.) (The Huffington Post)

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