Photo: Paul Brown/REX USA.
While Manhattan has long reigned as New York City's shopping stronghold, it seems a recent influx of better retailing in Brooklyn has all eyes on the burgeoning borough. To begin with, Macy's plans to renovate its Brooklyn flagship location to keep up with the transitioning neighborhood. The brand is looking to develop a new urban format that can then be carried out at other Macy's stores throughout the country.
The flagship site is at 422 Fulton Street in downtown Brooklyn, and spans more than a million square feet. The renovations would focus on highlighting the brand's millennial merchandising strategy and creating a true retail center in Brooklyn. While the current floor plan poses several challenges to renovations, the chief executive officer and president, Terry J. Lundgren, asserts that “Brooklyn is a fantastic market." We're definitely curious to see what Macy's has planned.
But, Macy's isn't the only mass retailer shifting its focus to Brooklyn. J.Crew is set to open soon in Cobble Hill. Nordstrom Rack is heading to Fulton Street. And, Apple has reportedly been scouting the borough for a retail space, as well. Brooklynites may never have to visit Manhattan again. (WWD)