What Pirelli Is Planning For Its 50th Anniversary Calendar

Tires and babes don't really seem like a logical match, but hey — if Michelin could pair fine dining and wheels, Pirelli can do the same with fine ladies. The annual Pirelli calendar is one of the biggest traditions within the fashion industry, employing renowned photographers and standout models to create one of the most limited corporate gifts, ever. Given only to a few select Pirelli customers and VIPs, this calendar will definitely give you a complex about your company's branded flash drives.
For its 50th anniversary calendar, Pirelli tapped Patrick Demarchelier and Peter Lindbergh to capture Miranda Kerr, Alek Wek, Helena Christensen, Alessandra Ambrosio, Isabeli Fontana, and Karolina Kurkova in simple studio shots that recall Lindbergh's famous supermodel shots. Said Lindbergh of this particular job, "About 25 companies have asked me to do a calendar like Pirelli. They want chocolate or machines in the picture. What do I tell them? In English? Why don't you fuck off and ask somebody else?" Click through for four preview shots from the 2014 50th anniversary calendar. (Vogue UK)

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