Anna Wintour’s New Vision For Lucky (& Why She Loves Eva)

We were thrilled to hear that super stylish, ex-Teen Vogue senior editor Eva Chen was hand-picked to be the new editor-in-chief of Lucky. However, the promotion was not lacking in controversy.
A recent article in Women's Wear Daily revealed that in spite of predecessor Brandon Holley's vision to promote Lucky as "a casual, relatable alternative to more high-end magazines, aimed at young women on a budget," Condé Nast artistic director Anna Wintour envisioned the publication taking on a more polished direction. Wintour brought in Chen as a consultant to contribute throughout the entire creative process of the June/July '13 issue.

At a magazine that's undergone seemingly incessant revamping and reviving over the last few years, Chen's role will hopefully include bringing a clear vision to the table that favors both the desires and interests of Lucky's readers, as well as the ideals of those higher up at Condé Nast. Lucky for Chen (zing!) it looks like she's got Anna on her side.

Photo: Via WWD