But in 2020 there is also a growing pride in dark skin, an outcome of the #melanin movement on social media. For Stephanie, scrolling through dark skin appreciation pages on Tumblr in the early 2010s, which have since evolved into positive Instagram accounts, was part of her journey towards self-love. "There’s such a strong Black presence online that is so strongly tied to our identity," she says. "There’s this reinforced sense of pride in our Blackness and it’s amazing to see." Among South Asian women, too, there have been social media campaigns such as 2016's #unfairandlovely, which sought to challenge colourism by flipping the name of a popular bleaching brand on its head, while makeup artists and influencers like Linasha Kotalawala
and Karishma Leckraz
are encouraging young Indian women to celebrate their darker skin.