There's a reason why Glossier is loved by everyone, from beauty editors to your best friend to Beyoncé. Between the simple, streamlined branding to the gentle, yet effective skin-care solutions — we still get excited every time one of those millennial pink bubble-wrapped packages crosses our desks. And now, Glossier is getting even more points for accessibility thanks to Glossier Brown, an Instagram page started by Devin McGhee.
McGhee is a Savannah College of Art and Design grad student with an eye for beauty products. Like us, she fell in love with Glossier's cool-girl aesthetic and started posting about the brand, and they eventually recruited her to be a rep. Even still, she saw a need for more representation, and ended up fulfilling that herself.
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"Glossier does a great job remaining inclusive with their campaigns and advertisements, but regardless of which brand and products, I always conduct my own research prior to making my first purchase," McGhee told Teen Vogue. "At the time, I only found a handful of black and brown YouTubers showcasing how they use Glossier products, but I knew there were more women of colour out there using them, and it was important that the world got to see that."
Naturally, as a rep, McGhee began receiving an onslaught of inquiries about the shade ranges and wearability of the products. So she created the Glossier Brown Instagram page as a way to field those questions and offer more daily tips — like which skin tint shades to mix for the best results. Both Glossier and founder Emily Weiss follow the account, and the fan response has been overwhelmingly positive. "Omgggg I’ve been following & wanting @glossier for SO long," wrote one commenter. "But never ordered anything because I could never decide what would work on my skin! I am so excited to find this page." Welcome to the fold, sis.