The BBC eventually responded
and said that the legal advice they'd obtained advised that it was "sufficiently far removed from the goods and services covered by the trademark registration in place", and the campaign was subsequently taken down after being live for just five days. The frustration is exhausting and familiar as an observer, let alone being on the direct receiving end, as Yomi and Elizabeth have been – especially after doing something incredibly positive. Yomi thinks that their efforts to get people to understand the significance of Slay In Your Lane
and how much it means to people are undermined by the fact that she and Elizabeth are black women. "And you know what, we’re not just black women, we’re young black women. That plays such a big part because I always say that one of the first search terms, when you search my name on Google, is my age, and I think it's probably the same for Elizabeth as well." It’s true. Type in either full name and 'age' will be the third or fourth suggestion.