Last week, Rhea Cartwright, founder of lifestyle platform Nah Femme
and who also currently works in the skincare industry, took the opportunity to call out a handful of skincare brands for their shocking shortfall in posting pictures of people of colour on Instagram. In a post
captioned "Why is there no visual diversity in the Instagram feeds of multiple global beauty brands?" (soon to be reposted by anonymous beauty collective Estee Laundry
– known for its 'no bullshit' approach to addressing issues in the industry), Rhea highlighted three black women in 729 posts on skincare brand Natura Bissé's feed and just two black people between March 2016 and now on Goldfaden MD's page. She identified similarly sorry numbers from other big name beauty companies, and unsurprisingly, it seems the worst offenders are luxury brands.