It's also worth noting that the pandemic has played a part in how much attention we're paying to our hands. "The increased dryness from regular hand-washing has definitely been a trigger for many women, especially because hands have become drier and therefore a more prominent area of concern," says Dr Shotter. Constant washing and sanitising with harsh alcohol gels has seen brands release new products and push existing ones harder. There are hand-focused retinol serums
and even hand masks
for treating slack skin and texture. There's also a rising interest in professional treatments which were once saved for the face, including fillers
to plump lines and wrinkles and chemical peels
to target pigmentation
and age spots. On TikTok, the hashtag #handfiller
has 781.5k views and shows aestheticians injecting and massaging hands, with the end goal of "rejuvenation". The comments are a mixed bag. While some lament their "wrinkly" hands, others aren't sold: "My hands are what they are!!!" These treatments serve as more evidence that women are expected to meet unattainable beauty standards in all areas.