Singles Day Is Bigger Than Black Friday — & It’s Today

If you’re waiting until Black Friday to reap the greatest savings on your festive shopping, you might want to re-evaluate that strategy, because today is Singles Day. Originating in China in the early 1990s in celebration of the uncoupled, this palindromic date has ballooned into a worldwide shopping holiday that’s just starting to catch on in the UK, and November 11th now boasts deep discounts from the biggest brands in the shop-o-sphere. As an event that honours going solo, sex toy brands like LELO are the first to pull out all the savings stops — but plenty of bedding, fashion, and beauty brands are getting in on the action, too. Whether you are prepping for gift-giving or treating yourself, this global sale is the perfect excuse. And, if you’d rather skip the eye-burning process of endlessly scrolling for the best prices, we’ve got you covered — keep reading to see the deals that you can shop right this second, along with some bookmark-able ones that will be starting tomorrow. We’ve even created a handy table of contents — think of it as a savings guidebook — of live, clickable deals. Find some of our best bets below, and come back tomorrow for an even longer list of can’t-miss Singles Day savings.
Advertisement
DashDividers_1_500x100

Singles Day Sales You Can Shop Right Now:

Elizabeth Arden: 3-for-2 with code 3FOR2
DashDividers_1_500x100

Singles Day Sex Toy Sales

Starting November 11, get 20% off everything with the promo code SINGLESDAY for one day only.
For 12 hours only, get up to 50% off all LELO vibrators and get an additional 5% with the code SINGLES21.
DashDividers_1_500x100

Singles Day Fashion Sales

Starting November 11 through to November 12, get 20% off everything from Alo Yoga. No promo codes needed.
Advertisement
Using the promo code MEDAY, save 25% off jeans, dresses, knits, accessories, and more — literally everything! — at ASOS right now.
No code needed here — this is the perfect opportunity to save on all your winter essentials.
Starting November 11 through November 12, get 22% off all full-priced styles from Farfetch. No promo code needed.
Plus 40% off for app users.
22% for Levi's members.
Using the promo code SINGLE, get 60% off select Reebok styles. This deal ends tomorrow.
DashDividers_1_500x100

Singles Day Beauty & Skincare Sales

From November 11 through November 12, get 3 for 2 on purchases from Elizabeth Arden using code 3FOR2.
Save on indulgent beauty treats.
Advertisement
Get 20% off site-wide, plus a complimentary Bond-Building Shampoo + Conditioner Duo on every order, with code SINGLESDAY.
Shop and save on award-winning beauty tech.
Use the code SALE at checkout.
DashDividers_1_500x100
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

More from Shopping

R29 Original Series

Advertisement