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Singles Day Sales Might Be Bigger Than Black Friday — & They Start Now

If you’re waiting until Black Friday to reap the greatest savings on your festive shopping, you might want to re-evaluate that strategy, because today is Singles Day. Originating in China in the early 1990s in celebration of the uncoupled, this palindromic date has ballooned into a worldwide shopping holiday that’s just starting to catch on in the UK, and November 11th now boasts deep discounts from the biggest brands in the shop-o-sphere. As an event that honours going solo, sex toy brands like LELO, Lovehoney and Womanizer are the first to pull out all the savings stops — but plenty of bedding, fashion, and beauty brands are getting in on the action, too. Whether you are prepping for gift-giving or treating yourself, this global sale is the perfect excuse. And, if you’d rather skip the eye-burning process of endlessly scrolling for the best prices, we’ve got you covered — keep reading to see the deals that you can shop right this second, along with some bookmarkable ones that will be starting tomorrow. We’ve even created a handy table of contents — think of it as a savings guidebook — of live, clickable deals. Find some of our best bets below, and come back tomorrow for an even longer list of can’t-miss Singles Day savings.
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Singles Day sales you can shop right now:

Brooklinen: 10% off sitewide
Elizabeth Arden: get a free, full-size Prevage City Smart Detox Peel-Off Mask on orders over £45 with code SINGLES
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Singles Day sex toy sales

Photo courtesy of LELO.
Starting November 11, get 20% off everything with the promo code SINGLESDAY for one day only.
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For 12 hours only, get up to 50% off best-selling LELO vibrators.
For a limited time, shop and save on Womanizer bestsellers like the InsideOut and Pro40.
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Singles Day fashion sales

Photo courtesy of ASOS.
Starting November 11 through to November 12, get 30% off everything from Alo Yoga. No promo codes are needed.
Using the promo code EXTRALOVE, save an extra 20% off sale items at ASOS right now.
Use the code E7K3 to get 22% off jeans, dresses, knits, accessories, and more — literally everything! — at Boden right now.
Starting November 11 through November 12, get 22% off select full-priced styles from Farfetch. No promo code is needed.
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Plus an extra 10% off for Levi's Red Tab members.
Buy 2 items to get 22% off or buy 3 to get 33% off. This deal ends tomorrow.
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Singles Day beauty & skincare sales

Photo courtesy of Beauty Bay.
Save on indulgent beauty treats.
Use the code FIRST15.
Shop and save on award-winning beauty tech.
From November 11 through November 12, you'll be gifted a free, full-size Prevage City Smart Detox Peel-Off Mask at Elizabeth Arden using code SINGLES.
Indulge in a top-rated hair styler.
Plus an extra 5% off with the code EXTRA5.
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At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by us. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, we may earn a commission.

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