Black Friday Is Sooner Than You Think — Here’s What You Need To Know

The festive period seems to start earlier every year. But while we hotly debate when it's okay to start blasting Mariah Carey's Christmas hits, there's one part of the season we're glad to see arrive in November: Black Friday shopping.
With expected shipping delays due to Royal Mail strikes, we're already thinking about getting our Christmas shopping done early. Accordingly, this year's flurry of sales have already hit the ground running and we wanted to give you a head's up on what to expect in the next 30+ days. We're here to deliver everything you need to know to have a successful and discount-savvy Black Friday 2022. Read on for a one-and-done comprehensive guide to the best Black Friday deals happening now and beyond. And of course, keep checking back for more as the big day inches closer.

What is Black Friday?

Black Friday pops up on our calendars the day after US Thanksgiving (this year, 25th November) but over the last few years it has transformed into a mega shopping holiday that starts as early as October and fizzles out in the first week of December along with its sales event sister, Cyber Monday (28th November this year). In 2021 we saw some of our favourite brands such as & Other Stories offer 20% off, buzzworthy sex toys at heavily discounted prices, mattress deals, daily Amazon specials and more rare scores. Look out for our extensive coverage in the next 30 days as we continue to scour the internet for the best Black Friday discounts.

When do Black Friday deals start?

The best of the best discounts often arrive on the Monday (20th November) of the week leading up to Black Friday, travel through Cyber Monday (28th November) and continue throughout the rest of the week.

What are the best Black Friday deals?

Check back later for more updates and info on all Black Friday 2022's best deals happening this November!
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