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Best Black Friday Deals 2024: Everything We’re Shopping For Now

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Illustrated by Michelle Lin
The holiday season is upon us, and Black Friday is finally here. While we may hotly debate when it's acceptable to blast "All I Want for Christmas Is You," there's one early arrival we can all agree on: the best Black Friday deals.
Our favorite retailers have rolled out all their Black Friday savings, making now the time to score top-rated products you've been eyeing (or planning to gift someone special) for a fraction of the price. We've rounded up all the must-know sales for a successful — and budget-friendly — Black Friday 2024. Read on below for our guide to the best deals — from highly-coveted fashion markdowns to steep price cuts on mattresses and bedding — happening now and into December.
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What is Black Friday?

Black Friday lands the day after Thanksgiving (this year, it’s November 29). But it’s far from a single-day event. It's now a mega-shopping marathon kicking off as early as October and continuing through early December, along with its sister sale, Cyber Monday. In 2024, expect price cuts on buzzworthy products across categories, like buzzworthy sex toys, hefty mattress deals, marked-down beauty products, and more rare deals.

When do Black Friday deals start?

Black Friday sales are already underway and will continue to ramp up throughout the month. 

What are the best Black Friday deals?

Keep scrolling to shop the Black Friday deals worth jumping on now and get ready to save big.
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Get up to 40% off + select bags $199 & under
Buy select two styles, get 20% off your purchase
30% off sitewide
Up to 60% off Black Friday styles — no promo code required.
Extra 25% off clearance styles
25% off sitewide and free shipping on all orders
25% off sitewide + 30% off furniture
Take 50% off Thanksgiving week styles
Take up to 50% off designer sale and take an extra 10% off with code EXTRA10.
30% off your purchase
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Shop 5 for $50 on select accessories & home goods
Up to 50% off select styles
50% off Black Diamond styles
25% off sitewide, with a minimum spend of $150
30% off sitewide with promo code EVERYTHING30
30% off sitewide when you spend $150 or more
50% off must-have gifts
up to 50% on various core styles
50% off sitewide for VIP Members and non-members
30% off sitewide
50% off sale styles
40% off sale styles
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23% off all products during the month of November
25% off select holiday kits and shop exclusive Mini Miracle Balm Sets
30% off sitewide, plus free 5-piece gift with $85+ orders
Up to 50% off sitewide
25% off sitewide + a free BFCM Bag for orders of $100 or more
Up to 35% off sitewide
40% off select makeup and skincare bundles
30% off orders of $45+ (includes holiday kits) with promo code BF30
Up to 50% off select products
30% off sitewide
Up to 50% off sitewide
30% off sitewide
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25% off sitewide
20% off sitewide
25% off sitewide
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Best Black Friday Travel Deals

25% off sitewide
20% off kits
Up to 30% off sitewide
30% off bestsellers 
Up to 60% off sitewide
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25% off with code CYBER25
Up to 25% off bestsellers
25% off sitewide
30% off sitewide and 35% off bundles
30% off sitewide, with an additional 30% off sale items
Save up to $600 off select mattresses
Save 30% off Tempur-Pedic's Tempur-Cloud
Take 35% off all mattresses + free pillows and sheet set

Up to 30% off all mattreses

Get up to 20% off select mattresses

Save up to $900 on mattresses and frames
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Up to 50% off select products
Take up to 45% off select products
Take up to 65% off Le Creuset, All-Clad, Cuisinart, and more
Shop up to 20% off sitewide
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Get up to $200 off Oura Ring Gen3 at Oura and Amazon
Get 25% off all products and save up to 60% off — no promo code required.
Take up to 70% off sex toys while supplies last
Up to 60% off sitewide and get a free Lelo Liquid Lipstick with purchases of $159+
40% off sitewide (new customers only), 40% off new subscriptions for existing customers
20% off sitewide with promo code BFCM
25% off the TUSHY Wave & TUSHY Oasis
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Save up to $250 on Dyson technology
Up to 20% off holiday gifts

Up to 50% off Black Friday deals

Up to 70% off Black Friday furniture, mattresses, bedding, and more — no promo code required.
Up to 50% off Black Friday deals — no promo code required.
Take up to $600 off sitewide while stocks last — no promo code required.
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