From ASOS To Zara — The Best Black Friday Fashion Sales

It may feel like we’ve only just packed away the Halloween costumes and scrubbed off the last traces of fake blood. Yet, somehow it’s already late November, and, in the fashion world, that means only one thing: Black Friday sales. While these usually don’t kick off until the very end of the month (Black Friday itself still falls the day after Thanksgiving in the US, which is 29th November this year), the deals are starting earlier and earlier — some began in mid-October. Even for the most seasoned shoppers, it can be overwhelming.

This is where we come in. We’re here to help simplify things and cut through the noise with a one-stop guide to the best fashion Black Friday deals worth your attention, including those tempting early-bird offers. Read on to discover which brands are already slashing prices and which sales we’re most excited about. 

Abbot Lyon: This year, the jewellery brand is offering two deals for Black Friday: either 35% off with the code BLACK35 or 2-for-1 with the code 2FOR1.

Abercrombie & Fitch: The A&F Black Friday 2024 sale is here — 25% off everything. Refinery29 readers also get an additional 15% off with the code REFINERY.

ALDO: Shop up to 50% off select items in the ALDO Black Friday sale.

AllSaints: This year, the brand is offering 30% off everything onsite.

Alo Yoga: Alo’s 2024 Black Friday sale is here: 30% off sitewide.

Amazon Fashion: The Amazon Black Friday sale is live with up to 50% off fashion.

Anthropologie: The Anthro Black Friday sale is here. Get 25% off almost everything on site, plus an extra 40% off sale items.

Arket: Arket does not usually hold a Black Friday-specific sale, but you can find plenty of discounts — up to 50% off — in the ‘Previous Collections’ section of their website.

ASOS: ASOS are offering up to 70% off hundreds of fashion items and you can save an extra 15% off with the code BLACKFRI.

Astrid & Miyu: This year, the jewellery brand is offering 25% off almost everything.

Beyond Yoga: Take 25% off sitewide and up to 75% off sale items.

Bluebella: Up to 50% off all black styles.

Boden: Boden is offering 40% off a special Black Friday edit and 20% off everything else with the code T3B6.

Boux Avenue: Up to 20% off everything.

Catbird: Catbird’s seasonal sale is live: 50% off the Black Diamond collection.

Charles & Keith: Accessories fans, get excited — this year Charles & Keith is offering up to 50% off select items.

Coach: This year, Coach is offering 20% off almost everything with the code BLACKFRIDAY.

Collina Strada: From the 26th of November, take 25% off select styles.

Columbia: This offer ends at midnight on December the 1st: Up to 50% off outdoor gear.

Converse: Converse are offering up to 40% off select styles.

COS: COS is offering 25% off select pieces for Black Friday. Last year, this then went up to 60% off for Cyber Monday so keep an eye out for more deals.

Cozy Earth: The Cozy Earth 2024 Black Friday sale is now live — shop up to 45% off everything, including luxe loungewear, pyjamas, cashmere knits and cotton basics.

Daisy London: This year, Daisy London is offering up to 40% off all its jewellery.

Damson Madder: Shop up to 40% off select items in the Damson Madder Black Friday sale.

Dr Martens: The Dr Martens Black Friday 2024 sale is 40% off select styles.

Everlane: This year, Everlane is offering up to 50% off almost everything.

Farfetch: Farfetch is offering an extra 20% off on sale items (this extra discount will be applied automatically at the checkout).

Fenwick: Fenwick doesn’t technically do Black Friday — instead, they hold a ‘Christmas Warm Up’ sale over the same period. This year, offers are up to 30% off.

FitFlop: The footwear retailer is offering up to 40% off everything.

Frame: From the 23rd of November, take an extra 40% off select sale styles.

Free People: The FP Black Friday 2024 sale is live with 50% off select items on Black Friday itself. Last year, FP also held various sales over the weekend and then 40% off for Cyber Monday, so keep an eye out.

Freja: Take 25% off sitewide.

GAP: This year, GAP is offering 20% off select items.

Ghost: Ghost is offering up to 50% off for Black Friday.

Girlfriend Collective: This year, Girlfriend Collective is holding one of the best sales on our list: 30% off sitewide and 60% off on sale items.

H&M: This year, H&M are offering 20% off everything.

Heaven Mayhem: From the 28th of November, take 40% off sitewide.

Hill House Home: Take 30% off sitewide with the code EVERYTHING30.

Hollister: This year, Hollister is offering up to 30% off for Black Friday.

J.Crew: Take 30% off your purchase with the code SHOP30.

Jenni Kayne: Shop 25% off sitewide.

Jennifer Behr: From the 22nd of November, take 30% off sitewide on purchases worth £150 or more.

Jigsaw: This year, Jigsaw is offering up to 25% off everything for Black Friday.

Joanie Clothing: This year, Joanie is offering 40% off everything on-site.

John Lewis: John Lewis’ Black Friday 2024 deals are already live with offers of up to 30% off.

JW PEI: The JW PEI 2024 Black Friday sale is now live, offering up to 60% off select styles, plus an extra 15% off with the code 24BF15 or an extra 20% off with the code 24BF20.

Kate Spade: This year, Kate Spade is offering 30% off with the code BLACKFRIYAY.

Kitri: Kitri is offering up to 50% off select items.

L’Agence: From the 18th of November, VIP members take 30% off select styles, and then from the 20th, everyone else can enjoy the same deals.

La Redoute: Take up to 50% off everything.

LK Bennett: This year, LK Bennett is offering 30% off across the site.

Lounge: The lingerie and loungewear brand is offering up to 70% off.

Lululemon: Lululemon's 2024 sale is here with a host of great deals across their activewear.

Lulus: The Lulus Black Friday sale is here with an offer of 25% off sitewide — use the code BLACKOUT to redeem.

Madewell: This year, Madewell is offering 50% off with the code MADEBETTER.

Maje: Maje are offering up to 40% off and an extra 10% off on select items this year.

Mango: This year, Mango is offering up to 50% off select lines.

Mansur Gavriel: This year, Mansur Gavriel is offering an extra 20% off sale items.

Marks & Spencer: Marks & Spencer is offering 25% off select items.

Mejuri: This year, the jewellery brand is treating us to 25% off sitewide when you spend £100 or more.

Missoma: This year, Missoma is offering 40% off sitewide from Tuesday 26th November until Tuesday 3rd December.

Monica Vinader: Monica Vinader is offering 30% off across the site and daily flash deals of up to 50% off on select items.

Monsoon: This year, Monsoon is offering 50% off everything onsite.

Net-a-Porter: This year, the luxury retailer is offering an extra 15% off sale items for Black Friday.

Never Fully Dressed: Take up to 40% off select party styles.

New Balance: This year, New Balance is offering up to 50% off select items for Cyber Week.

Nike: Nike members can shop 25% off select items with the code GOBIG24 when they spend £50 or more.

Nobody’s Child: This year, Nobody’s Child is offering 25% off everything with the code BF25.

Nordstrom: This year, the retailer is offering up to 60% off on a variety of our favourite brands.

Oliver Bonas: Oliver Bonas Black is offering 25% off hundreds of styles.

Ottoman Hands: This year, the jewellery brand is offering 25% off everything.

Pandora: This year, Pandora is offering up to 30% off select items — My Pandora members get first access.

Reformation: The Ref Black Friday sale is live — take 25% off sitewide, including limited-edition styles.

Reiss: Reiss doesn’t typically take part in Black Friday, but they do sometimes hold sales at the same time. Watch this space. In the meantime, you can shop the discounts in their Outlet section.

Revolve: This year, Revolve is offering up to 80% off for Black Friday.

Savage X Fenty: Right now, score 60% off sitewide.

Selfridges: Selfridges doesn’t technically take part in Black Friday, but it does tend to hold a ‘Christmas Comes Early’ sale over the same weekend so keep an eye out.

Skims: This year, Skims is offering up to 50% off select items in its bi-annual sale.

Sleeper: From the 25th of November, take up to 70% off select styles.

SSENSE: This year, SSENSE is offering up to 50% off on select items.

Staud: This year at Staud, orders over £250 earn a 25% discount with the code: HOLIDAY25.

Superdry: This year, Superdry is offering up to 70% off for Black Friday.

Sweaty Betty: Shop 30% off everything on site.

TBCo: The TBCo — the Tartan Blanket Company — is taking part in Black Friday again: Shop now for 25% off everything and an extra 15% off on blankets with the code WEEKEND.

The Outnet: This year, the luxury retailer is offering 25% off everything with the code BLACKFRIDAY.

UGG: Rather than a blanket discount, there is a variety of savings to be made at UGG for Black Friday.

Under Armour: Shop up to 50% off across the whole of Cyber Week.

Uniqlo: Shop a variety of limited-time deals.

Urban Outfitters: This year, Urban Outfitters is offering up to 50% off select lines.

Victoria’s Secret: This year, VS are offering 25% off select lines.

Whistles: This year, the retailer is offering 20% off almost everything on-site and 25% off when you spend £250 or more.

Wolf & Badger: The Wolf & Badger Black Friday 2024 sale is live, with up to 50% off independent brands, plus an extra 10% off with the code BF24.

Wrangler: Shop up to 50% off select items; reward members also get an extra 10% off.

Zara: This year, Zara is offering up to 40% off select items, with app users enjoying early access.

& Other Stories: This year, & Other Stories' Black Friday sale is 20% off sitewide.

We're having a real moment with Abercrombie & Fitch right now. Lucky for us, we're not only saving 25% off everything in the A&F early Black Friday sale (only open to myAbercrombie members at the moment), but the brand has also offered Refinery29 readers an additional 15% off Black Friday discounts with the code REFINERY. (This offer is only available now until the 2nd of December, is valid only in the UK and Europe, and excludes gift cards.)

The Anthropologie Black Friday sale is always top of our list — it's a chance to shop and save on all our holiday shopping, from stylish treats for our own wardrobes to gifts for all our loved ones. This year, they're offering an extra 40% off sale items and 25% off everything else.

You can't beat the ASOS Black Friday sale: up to 70% off hundreds of fashion items (and we mean hundreds).

Damson Madder is one of team R29's favourite brands — seriously, we're often outfit matching in the R29 office. For their Black Friday sale, Damson Madder are offering up to 40% off select items.

This year, Everlane is offering up to 50% off almost everything and has also partnered with Fibershed as part of its Black Friday fund; donating $50,000 to support regenerative cotton farming practices.

Right now, during the Annual Sale, take 30% off sitewide with the code EVERYTHING30. It's the perfect opportunity to treat yourself to one of Hill House Home's iconic Nap Dresses.

Shop and save on luxe cashmere blend knits, wool coats, smart workwear tailoring and more in the Jigsaw Black Friday sale. The brand is currently offering 25% off everything onsite.

Kitri's quirky, printed knits, slick vinyl outerwear and statement party wear can be yours for 50% less.

Black Friday 2024 is officially live at La Redoute. Shop now for up to 50% off everything, including brands like Levi's, Birkenstock and UGG.

Score up to 50% off everything at Madewell with the code MADEBETTER. On our Black Friday wish list? The brand's bestselling Essential Bucket Bag and Perfect Vintage Wide-Leg Jeans.

This year, Mango is offering up to 50% off hundreds of pieces.

Nordstrom is offering up to 60% off on a variety of our favourite brands, including Free People, Barbour and Rains.

The luxury retailer is offering up to 50% off select items. It's a chance to shop designer brands that are usually out of our budget.

Superdry is offering up to 70% off this year. We'll be shopping the brand's winter outerwear selection — especially their cosy padded jackets and thick puffer coats.

Another luxury retailer on our Black Friday faves list is The Outlet. This year, the retailer is offering 25% off everything with the code BLACKFRIDAY.

This year, Whistles is offering 20% off almost everything on-site, including pricer items like winter coats and leather handbags. If you spend £250 or more, this offer jumps up to 25% off.

Looking for a truly unique gift? Wolf & Badger stocks the best independent brands and is currently offering 50% off for Black Friday, plus an extra 10% with the code BF24.

Score 30% off sitewide in the Alo Black Friday sale.

Right now, you can score 25% off sitewide and up to 75% off sale items at Beyond Yoga. Perfect for upgrading your yoga gear (duh) and winter workout clothes (we're after this cosy fleece jacket).

Columbia fans, you can shop up to 50% off insulated jackets, fleeces, hiking boots and more.

Sweaty Betty is home to some of our favourite workout gear, so we'll definitely be making the most of the brand's Black Friday sale: 30% off everything on site.

The New Balance sale is finally here with offers of up to 50% off on select items, including bestselling leggings, running trainers and workout jackets.

Nike members, you can shop 25% off select items with the code GOBIG24 when you spend £50 or more.

Right now, you can score up to 50% off select styles in the Under Armour Black Friday sale.

This year, Uniqlo is not just celebrating Black Friday, but also the brand's 40th anniversary. To celebrate, they're offering a variety of limited-time deals, which include puffer jackets, joggers and HEATTECH layers.

Shop and save up to 50% off on all Bluebella's black styles — from lacy lingerie sets and chemises to silky robes and pyjamas.

This year, Boux Avenue is offering up to 20% off everything, including their cute Christmas pyjama sets.

Is your loungewear and sleepwear in need of a refresh? You're in luck, Cozy Earth is offering up to 45% off everything, including their luxury basics, cashmere knits, cotton essentials and more. Our favourite piece? Their super soft bamboo joggers.

Lounge is offering up to 70% off select items, including lingerie sets, slips and babydoll dresses, and sleepwear and loungewear.

Shop 60% off sitewide in the Savage x Fenty Black Friday sale.

The ALDO Black Friday event is a good 'un — save up to 50% off select items.

This one is one to bookmark too — Mansur Gavriel is offering an extra 20% off sale items for Black Friday.

For comfort, you can't beat Fitflop. Right now, the footwear retailer is offering up to 40% off on everything, including their cosy shearling slippers, ergonomically designed trainers and waterproof hiking boots.

Freja's vegan leather handbags are 25% off in the brand's annual sale.

JW PEI is offering up to 60% off select styles, plus an extra 15% off with the code 24BF15 or an extra 20% off with the code 24BF20.

This year, Kate Spade is offering 30% off with the code BLACKFRIYAY.

For Black Friday 2024, Astrid & Miyu is offering 25% off almost everything.

This year, Daisy London is offering up to 40% off all its jewellery, plus a free limited edition jewellery box for orders over £200.

Delicate jewellery lovers, this one is for you. For Black Friday, Catbird is offering 50% off its Black Diamond collection — very apt!

Spend £100 or more at Mejuri and enjoy a 25% off discount sitewide.

Head to Monica Vinader for an offer of 30% off sitewide and daily flash deals of up to 50% off.

It's prime time to shop Ottoman Hands' gold, organic and boho-inspired jewellery. The brand is offering 25% off everything.

For Black Friday 2024, Pandora is offering up to 30% off select items, though VIP members get first access.