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Afterpay Day Is Here So Prepare To Open 465,895 Tabs

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If you're looking for an excuse to freshen up your wardrobe with some staples that you've had on your wishlist forever, we've got good news for you. The major online and in-store shopping event that is Afterpay Day 2023 is finally here.
The four-day online shopping event kicks off on Thursday, August 17 and runs until Sunday, August 20. Each year, it typically features huge sales from thousands of Australian brands and retailers. Back in March, Afterpay Day, shoppers were treated to up to 70% off brands like Sephora and THE ICONIC, Dyson, Adore Beauty, and more. This year is likely to be no different.
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The Best Afterpay Day Sales

The Best Afterpay Day Beauty Sales

Sephora Australia: 20 per cent off with a minimum spend of $120 (some brands excluded)
Adore Beauty: Up to 40 per cent off select products
It Cosmetics: Up to 25 per cent off sitewide
Alpha-H: 20% off sitewide
Go-To Skincare: A free The Repair Shop mask (RRP $50) with all orders over $59 using the code 'AFTERYAY'
Bangn Body: 20 per cent off when purchasing 2 or more products
Biotyspa: $15 off your order with code AFTERPAY15 when spending is over $100
Straand: 15 per cent off sitewide using the code 'AFTERPAYSALE'
tbh Skincare: 15 per cent off (including bundles) using the code 'AFTERPAYDAY'
Naked Sundays: 15 per cent off select products using the code 'AFTERPAY15'
Boost Lab: 15 per cent off (including bundles) using the code 'AFTERPAYDAY'
Bondi Sands: 30 per cent off sitewide
Swisse: 40 per cent off almost everything
Bioderma: 20 per cent off select products
Kiehl's: Buy two, get one free. Add three formulas to your cart and receive the lowest-priced free
Sand and Sky: 25 per cent off all full-sized products. Get an additional 10 per cent off on kits with code AFTERPAY10
Oz Hair & Beauty: Up to 30 per cent off selected brands
Who is Elijah: 20 per cent off collective, trio sets and 100mls
Hismile: Up to 50 per cent off storewide
Foreo: Up to 40 per cent off at THE ICONIC
LAMAV: 20 per cent off sitewide
Mermade Hair: 25 per cent off sitewide
The Beauty Chef: Up to 30 per cent off storewide
Coco & Eve: Up to 50 per cent off select products
ghd: Up to 25 per cent off select products
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The Best Afterpay Day Fashion Sales

Chouchou Intimates: 20 per cent off *min spend $100 use the code '20%OFF' at checkout
THE ICONIC: Up to 40 per cent off on select products
PUMA: 40 per cent off the lowest marked price using the code 'AFTERPAY40'
Modibodi: 20 per cent off sitewide sale
Nine West: 20 per cent off select items
Forever New: Up to 50 per cent off select pieces
Kathmandu: 30 per cent off when using Afterpay
Ugg Express: 15 per cent off sitewide using the code AFTERPAYDAY15
ASOS: Up to 70 per cent off, plus an additional 15 per cent off with code Afterpayday
Aje: Up to 20 per cent off select items
Sheike: Up to 30 per cent off full-priced items
Showpo: 20 per cent off everything with code AFTERPAY20
General Pants: 30 per cent off everything
Foot Locker: Up to 70 per cent off select items
Glue Store: Up to 50 per cent off select items
City Beach: Buy one, get one 50 per cent off
Rebel Sport: Up to 50 per cent off select pieces
The Fable: 30 per cent off storewide
By Billie: 25 per cent off storewide
Wittner: 20 per cent off storewide 
Hype DC: Up to 30 per cent off new season styles from Nike, New Balance, Adidas and more
Vans: Up to 25 per cent off
Kirstin Ash: 20 per cent off sitewide
HOKA: 30 per cent off select running shoes
P.E Nation: 30 per cent off select styles using the code 'AFTERPAYDAY30'
FAITHFULL THE BRAND: 25% off sitewide + an extra 25% off sale, excluding new arrivals
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The Best Afterpay Day Homewares Sales

Dyson: Save up to $500 off or receive a complimentary gift with select purchases
Hommey: 20 per cent off all throw blankets and slides
I Love Linen: 25% off sheet sets + 10% of dining and clothing
Ecosa: Up to 35 per cent off sitewide
Kip&Co: 40 per cent off almost everything
No 22: 20 per cent off site-wide using the code 'AFTERPAYDAY20'
House: Everything up to 75 per cent off + an extra 20 per cent off sitewide
Amart Furniture: Minimum 15 per cent off everything when you checkout with Afterpay
Sheridan: Save 40 per cent when you spend $50 or more
Petbarn: Up to 30 per cent off selected pet products
Antler: Save 30 per cent when you spend $249 PLUS a free Clifton Mini
Linen House: Spend $200 and save 20 per cent

The Best Afterpay Day Wellness Sales

Lovehoney: Up to 50% off select items
Wild Secrets: Up to 70% off on select products
Naked Harvest: 25 per cent off selected products using the code 'AFTERPAY'
JSHealth: 20 per cent off using the code 'AFTERPAYDAY'
RedBalloon: Save up to 15 per cent off selected experiences
Adrenaline: Save up to 20 per cent off selected adventures

The Best Afterpay Day Tech Sales

eBay: Save 15 per cent off select items when you use the code 'APAYDAY4'
Mwave: Up to 40 per cent off with code AFTERPAY2340
The Good Guys: Spend $360+ online, receive $60 store cash $20; spend between $240 to $359 and receive $40 store cash
Bing Lee: 10 per cent off all TVs, 10 per cent off Dyson 360 Vis Nav Robot and 10 per cent off Philps Air fryers
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What is Afterpay Day?

Afterpay Day typically rolls around twice a year and is one of the biggest online shopping events in Australia. The upcoming event is the second for the year, with the last Afterpay day happening back in March. Typically, you can score up to 70% off both online and in-store across every category — fashion, beauty, homewares, tech and more — during APD. You don't need to use/have Afterpay to get in on these deals, either.

When is Afterpay Day 2023?

Afterpay Day 2023 begins Thursday, August 17 and will run until Sunday, August 20. That means shoppers (us!) will have four full days to score some serious discounts from some of our favourite Aussie brands and retailers.

How does Afterpay work?

Afterpay is essentially like a virtual lay-by, except you don’t have to wait until you’ve paid in full before you take your new goodies home. The "buy now, pay later" service works by getting shoppers to pay one instalment upfront on the actual day of purchase and then pay the same amount fortnightly over six weeks until they're fully paid off, with four instalments in total.
You don’t pay any interest or fees as long as you make your repayments on time. If you are late on a payment, you’ll incur a $10 fee. However, that fee is capped and doesn’t compound. Remember — you don't have to have the app to participate in this week's deals.

Who has Afterpay?

According to Afterpay, around 63,000 small and large businesses offer Afterpay as a payment option these days, so it’s safe to say that most of your favourite major retailers and brands provide the service.
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However, if you’re unsure, you can always check the retailer’s payment options via their website or the list of businesses on Afterpay’s store directory.
This post has been updated since its original publication.
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