A Curated Guide To The Afterpay Day Sales Worth Shopping

Whether you're looking for a specific outfit, to shop the latest fashion trends (hello, oversized scarves), or you just need to update your capsule wardrobe, we've got some good news for you. The major online and in-store shopping event that is Afterpay Day 2025 is finally here.

The four-day sale kicks off Thursday, August 14 and will run until Sunday, August 17. This year, Australian brands and retailers like Sephora and THE ICONIC, Dyson, Adore Beauty, and more are discounting their products by up to 70%. So, it's time to start filling your shopping carts with your wishlists. Here's everything we're shopping this Afterpay Day.

Assembly Label — Up to 50% off selected styles
Adore Beauty — Up to 40% off big beauty brands
Bed Bath N' Table — 20-60% off storewide
Big W — Up to 40% off selected appliances
Dyson — Up to 50% off the range
Foot Locker — Up to 50% off
JB Hi-Fi — Deals on computers, TV, phones and more
Temple & Webster — Up to 40% off selected items
UGGS — Up to 50% off site-wide and extra 10% off using code AFTERPAY825
Witchery — 20% off everything

Adore Beauty — Up to 40% off big beauty brands
Dyson — Up to 50% off the range, including the Dyson Airwrap
ghd hair — Up to 25% off and a free ghd mini bodyguard
Candy Claws — 20% off all press-on nails
Sephora — Get 20% off with $140 min spend or 15% off with no min spend
Benefit Cosmetics — 20% off sitewide using code AFTERPAY20
Oz Hair & Beauty — Up to 70% off their Afterpay Day Sale products
Cloud Nine Hair — Up to $100 off plus a complimentary gift worth up to $80
Endota — 20% off Endota skincare and wellness products in spa and online using code FLASH20 at checkout
Mermade Hair — 25% off all products
Myer — 20% off a range of skincare and makeup, including Elizabeth Arden and Benefit
Nude By Nature — 50% off all makeup, skincare and selected kits (exclusions apply)
Skinstitut — 20% off Skinstitut, including the expert range
The Body Shop — Up to 20% off all products
The Collagen Co — 15% off everything using code 15OFF

ASOS — 25% off all items using code AFTERPAY
Assembly Label — Up to 60% off selected styles
Cotton On — 30% off sitewide
David Jones — Up to 25% off selected full-priced women's, men's and kids' fashion, shoes and accessories
Decjuba — 20% off everything
Foot Locker — Up to 50% off a massive range of sneakers, clothing and accessories
H&M — 20% off full price items, online only
Just Jeans — 30-40% off everything
Kathmandu — 40% off Kathmandu Branded Gear, some exclusions apply
Princess Polly — 25% off all items using code 25AFTERPAY
Nike — Up to 30% off a massive range of clothing, footwear and accessories
THE ICONIC — Up to 30% off products
The North Face — Up to 30% off select styles
STAX — Up to 40% off
Cotton On — 30% off sitewide
AJE — Further 25% off sale
Carla Zampatti — Extra 20% off previous seasons styles
Peppermayo — 30% off sitewide using code AFTERPAY
Peter Alexander — 20% off all full priced items
Supre — 25% off sitewide
Tuchuzy — 20% off storewide including new arrivals
Viktoria & Woods — 20% off selected styles and 30% off specific sale items
White Fox Boutique — 30% off sitewide
Witchery — 20% off all products

Converse — Take a further 30% off selected styles
Crocs — 30% off when you spend over $100
Francesca Jewellery — 15% off all products in-store and online, plus free exclusive gift
Hype DC — Up to 40% off selected styles
JD Sports — Up to 50% off selected styles
New Balance — 30% off selected styles
Nike — Up to 30% off products
OPSM — 20% off products, prices as marked
Pandora — 20% off all products
Platypus Shoes — Up to 40% off products
Stylerunner — Up to 50% off selected styles
Sunglass Hut — 20% off selected styles
Vans — 30% off selected styles
Reliquia Jewellery — 30% off selected styles
Shiels — 50-70% off all* jewellery under $3000 and 20-50% off all* watches, *T&Cs apply

BCF — Up to 50% off selected items
Bed Bath N' Table — 20-60% off storewide, T&Cs apply
Ecosa — Up to 35% off site-wide
Fantastic Furniture — Spend $500 and save $60, spend $1000 and save $150, spend $2000 and save $400
Hommey — Spend $150 and save 20%, spend $250 and save 25%, spend $400 and save 30%
I Love Linen — 25% off sheet sets and quilt covers, and 10% off wear, dining & living
Koala — Up to 25% off sitewide
Kip&Co — Up to 20% off bedding when you build your dream bed using the bed bundle tool
Le Creuset — 20% off storewide and online
Sheet Society — 20% off select styles
Temple & Webster — Up to 40% off selected items
Appliances Online — Receive up to $1,000 Instant Cash Off on selected products at Appliances Online, T&Cs apply
Big W — Up to 40% off selected appliances
KitchenAid — Up 15% off on products
Dyson — Up to 50% off the range
eBay — Get 15% off
NUTRIBULLET — Up to 50% off sitewide

Booking.com — Get up to 20% off
Red Balloon — 12% off sitewide, min spend $149
Webjet — Win a $2,500 Webjet eGift Card when you check out with Afterpay. (Enter the promo code AFTERPAYWIN. Min spend of $250, T&Cs apply.)

Kogan — Up to 70% off products
Scorptec — Up to 75% off products
Sony — Up to $225 off* selected products, using code SONYAFTERPAY. *min spend, T&Cs + Exclusions apply
Harvey Norman — Unlock an extra 10% off all mobile phones using code Afterpay10
Centre.Com — Up to 50% off products and free shipping for orders over $79

It's worth noting that these sales are just the start, more will be dropping over the coming days with the sale officially kicking off on Thursday. So, bookmark this page and we'll keep you updated with our curated edit of the best sales.

Afterpay Day typically rolls around twice a year and is one of the biggest online shopping events in Australia. The upcoming event is the second for the year, with the last Afterpay Day happening back in March of 2025. Typically, you can score up to 70% off both online and in-store across every category — fashion, beauty, homewares, tech and more — during APD. You don't need to use/have Afterpay to get in on these deals, either.

Afterpay Day 2025 begins Thursday, August 14 and will run until Sunday, August 17. That means shoppers (us!) will have four full days to score some serious discounts from some of our favourite Aussie fashion brands and retailers.

Afterpay is essentially like a virtual lay-by, except you don’t have to wait until you’ve paid in full before you take your new goodies home. The "buy now, pay later" service works by getting shoppers to pay one instalment upfront on the actual day of purchase and then pay the same amount fortnightly over six weeks until they're fully paid off, with four instalments in total.

You don’t pay any interest or fees as long as you make your repayments on time. If you are late on a payment, you’ll incur a $10 fee and a further fee of up to $7 will be charged if the payment remains unpaid seven days after the due date. Remember — you don't have to have the app to participate in this week's deals though, you just have to know where to shop.

According to Afterpay, around 63,000+ small and large businesses offer Afterpay as a payment option these days, so it’s safe to say that most of your favourite major retailers and brands provide the service.

However, if you’re unsure, you can always check the retailer’s payment options via their website or the list of businesses on Afterpay’s store directory.