We Put Color Wow's First Curly Hair Product To The Test — & Here's What Happened

Products for curly hair have never had as much space on store shelves as they do right now — and we're rejoicing. The shift can be seen in both mass market retailers, which are adding more natural and curly options, as well as prestige brands expanding to suit more textures. But that's not all: It's also brought more attention to different curl types. But with a great shift comes great responsibility, so we're (happily) volunteering as tribute to try as many of these new products as we can.
Color Wow, a trusted brand for color-treated hair, has joined the curly hair movement by launching its first curl-focused product: The Dream Coat For Curly Hair. The alcohol-free spray promises frizz-free, heat-free, alcohol-free, and crunch-free (yes, all of that) styling as a "one and done solution."
We asked staff members with different curly hair goals to give their unfiltered opinions on whether this product actually delivers on its promises. Their thoughts, ahead.

More from Hair

Watch

R29 Original Series