The Best New Shampoos For Your Hair Type & Budget

Photographed by Brayden Olson.
It's easy to blame your tools, genetics, or lack of styling prowess for bad hair days, but the problem might actually be your shampoo. Using too much or too little or even the wrong kind could be setting you up for frizz, lank locks, or overly dry or oily strands. But that stops now, because a bunch of innovative new shampoos just hit the market — and there's one for every hair type and budget.
These shampoos don't just clean, but they also protect your hair from environmental damage, balance your scalp, and even help you retain the color you just blew your entire paycheck on.
Click through to find 24 rad new shampoos just waiting to usurp the one currently in your shower. We see good hair days in your future.
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Oily Hair: Save

Clay is having a big moment in the shampoo world — and L'Oréal's latest offering is one of our favorites. The clay draws out impurities and oil from the scalp (just like it would in a face mask), which helps you go longer between shampoos — at least two days longer, the brand promises. Plus, it won't rob your hair of hydration, which means it's great for those with oily roots and dry ends. (Raises hand.)

L'Oréal Paris Hair Expert Extraordinary Clay Shampoo, $3.97, available at Walmart.
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Oily Hair: Splurge

Shampoos that leave your oily scalp squeaky clean might feel amazing in the moment, but it's only a temporary fix. In the long run, stripping your scalp that dry could actually cause it to produce more oil — putting you right back in the place you started. This shampoo aims to do the opposite. It cleans, but gently, without fragrances and preservatives.

Mother Dirt Shampoo, $15, available at Mother Dirt.
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Dry Hair: Save

If you haven't used Herbal Essences since high school, it's time to pick it up again. The nostalgic bottle shapes are back, but what's on the inside is even better: an entirely new blend of ingredients that help bring lifeless hair back to its voluminous, healthy glory. There are a whopping nine different formulas for different concerns and types, but the Argan oil one could be our favorite for how crazy shiny and soft it makes our locks.

Herbal Essences Bio Renew Repair Argan Oil of Morocco Shampoo, $5.99, available at Target.
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Dry Hair: Splurge

Fatboy's signature shampoo packs more than a quirky name and a chic New York City address: It does everything you want, and nothing you don't. That is, it lightly hydrates to smooth the hair and create healthy body, while also cleansing deeply. It's free of sulfates and gluten, too. (Score.)

Fatboy Daily Hydrating Shampoo, $26, available at Fatboy.
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Curly Hair: Save

To be honest, this shampoo isn't as fancy as the others on this list — there's no sexy new ingredient or wild technology to report on. But it's exactly what you need it to be: a solid, everyday formula that smooths frizz, hydrates, and makes curls super bouncy and shiny. Which, at the end of the day, is probably what you're looking for anyway.

John Frieda Frizz Ease Daily Nourishment Moisturizing Shampoo, $5.99, available at Target.
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Curly Hair: Splurge

It started in Europe, and it's slowly making its way stateside: micellar water shampoo. DevaCurl is getting in on the action with its new Buildup Booster, a formula well suited for all curl types. Just like the facial cleansing water, the micellar particles attract oil and buildup, allowing for a deeper clean. Don’t expect lather — this has a serum consistency — but do expect great curls.

DevaCurl Buildup Buster Micellar Water Cleansing Serum, $28, available at Sephora.
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Thick Hair: Save

You might recognize Redken's All Soft, a great daily shampoo that makes unruly strands smooth and manageable. But it was recently reformulated to do its job even better — and our thick-haired beauty director can't stop using it.

Redken All Soft Shampoo, $15.50, available at Target.
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Thick Hair: Splurge

This shampoo is just as luxurious as the European salon it hails from. It's sulfate free and promises to smooth locks while adding major moisture. One look at the ingredients label and you'll see why: It's full of honey, avocado oil, and vitamin E.

Rossano Ferretti Intenso Softening And Smoothing Shampoo, $42, available at Rossano Ferretti.
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Damaged Hair: Save

Does it seem like every time you turn around SheaMoisture has a new innovation? You're not far off — and no, we don't know how they do it. Its latest, the new Damage Rehab line, is made for fragile hair that's been subjected to over-styling and needs serious TLC. It's packed with oils, extracts, and Shea butter to help make fried hair soft and healthy again.

SheaMoisture Kukui Nut & Grapeseed Oils Damage Rehab Shampoo, $8.99, available at Target.
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Damaged Hair: Splurge

Expect major nourishment from this French cream cleanser. It's not quite a co-wash, but it is rich and creamy, which means it's well suited for locks that are dry, brittle, damaged, or prone to frizz. It's packed with abyssinian oil, a fatty acid-rich oil that smooths locks after just one wash.

Klorane Ultra-Nourishing Shampoo-cream with Abyssinia Oil, $20, available at Sephora.
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Textured Hair: Save

Pantene partnered with a team of Black scientists, hairstylists, and dermatologists to create a line specifically for women with textured hair. And man, did they all deliver. The creamy lather cleans and moisturizes the hair, without stripping it or weighing it down. And the smell is out of this world.

Pantene Gold Series Moisture Boost Shampoo, $5.99, available at Target.
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Textured Hair: Save

Workout fanatic? This gentle shampoo was created for you. It's packed with clay and aloe juice to cleanse and hydrate regularly, and free of sulfates, parabens, petrolatum, mineral oil, and artificial color. Oh, and it fits nicely in a gym bag, we might add.

Carol’s Daughter Rhassoul Clay Sulfate-Free Shampoo, $11.50, available at Carol's Daughter.
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Textured Hair: Splurge

Don't let the name fool you, this is labeled as a conditioner, but it's actually a co-wash. Designed for every curl type as well as relaxed hair, this conditioning formula gently cleanses, detangles, and balances with just the right amount of moisture.

Phyto Specific Cleansing Care Cream 2-In-1 Conditioner, $29, available at Phyto.
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Fine Hair: Save

Half your Pinterest hair board is probably devoted to Kristen Ess' gorgeous — and also incredibly cool and edgy — hairstyles. Now, the stylist is coming out with a line that helps you mimic her famous looks. The L.A. stylist's highly-anticipated line launched at Target and promptly sold out, but it's back in stock and ready for your cart. Her Signature Shampoo is sulfate free, yet delivers a satisfying lather, smells like heaven, and makes hair soft and volumized.

Kristin Ess The One Signature Shampoo, $10, available at Target.
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Fine Hair: Splurge

First things first, this volume-boosting shampoo smells like an Orange Creamsicle in the best way. Even better: It's made up of almost entirely natural ingredients, including ginger and ginseng. The cocktail has one goal: to help hair look and feel thicker and healthier, sans sulfates. And it passes with flying colors.

Briogeo Blossom & Bloom Ginseng + Biotin Volumizing Shampoo, $24, available at Sephora.
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Fine Hair: Splurge

No one's hair type fits cleanly into just one box, and if you have fine and dry hair, you likely battle with the choice between soft and flat or volumized and dry. This new formula makes the choice obsolete. It hydrates and smoothes hair without silicones, leaving locks soft but not heavy.

Pureology Hydrate Sheer Shampoo, $28, available at Ulta Beauty.
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Dull Hair: Save

Like the skin industry, hair brands are putting a new focus on environmental buildup and protection — and Nexxus is leading the pack. This shampoo rids the hair of the junk and gunk that happens when you live in a big city, plus it has wheat protein and botanical extracts to help strengthen and smooth frizz-prone strands.

Nexxus City Shield Shampoo, $11.79, available at Target.
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Dull Hair: Splurge

The French cult brand has done it again: a new color-safe, cruelty-free, natural-based formula that doesn't have any silicons, parabens, SLS, or coal tar. Instead, it relies on a blend of acacia honey and rose extracts to make dull hair shiny — and incredibly full.

Leonor Greyl Shampooing au Miel, $35, available at Leonor Greyl.
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Dull Hair: Splurge

Ready to hit reset on your hair? This weekly clarifying shampoo removes product buildup, hard water minerals, and any other gunk that's hanging out on your strands. Like you may expect from Phyto, it's packed with natural ingredients like eucalyptus oil and chamomile, but it's incredibly strong and will detoxify your hair, so don't overuse it and avoid it if your hair is colored or super dry.

Phyto Phytoneutre Clarifying Detox Shampoo, $24, available at Sephora.
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Platinum, Blond, & Highlighted Hair: Save

This purple shampoo brightens bleached hair while coddling it with lavender oil and chamomile extracts.

OGX Lavender Luminescent Platinum Shampoo, $7.99, available at Ulta Beauty.
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Platinum, Blond, & Highlighted Hair: Splurge

Get ready to hear about this brand-spankin'-new hair line everywhere. It's super innovative, thanks to the discovery of Alpha Keratin 60ku, a protein that the brand claims is more effective than most in rebuilding damaged hair. And, it brought on Adir Abergel, the man behind some of Hollywood's most memorable looks, as its creative director. After one use, our editor's bleached ends looked shinier and silkier.

Virtue Recovery Shampoo, $38, available at Virtue.
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Colored Hair: Save

This new shampoo prevents color fade by sealing the hair's cuticle and protecting it from UV rays, which would be good enough, but it goes one step further: It has a liquid keratin complex that actually goes to work rebuilding and strengthening hair that's been damaged from coloring. Win-win-win.

Schwarzkopf Gliss Hair Repair Color Guard Shampoo, $5.49, available at Target.
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Colored Hair: Splurge

Alterna's latest launch replenishes lost moisture and prevents color fade on every hair type. A unique complex (plus a cocktail of hydrating oils) deserves the credit. Bonus: It also protects against UV rays, another huge source of early color loss.

Alterna Haircare CAVIAR Infinite Color Hold Shampoo, $34, available at Sephora.
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Gray Hair: Splurge

With more and more cool women embracing their silver and gray hair, it was only a matter of time before the ultimate luxury hair-care brand came out with a shampoo for just that customer. It banishes yellow tones (thanks to blue and silver pigments), softens the coarser texture of gray hair, and even keeps dyed silver hair fresh as the day you colored it.

Oribe Silverati Shampoo, $46, available at Oribe.
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