No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a huge demand for cosmetics that make your skin look effortlessly flawless. Unfortunately, the results aren’t always easy to achieve. Proper skin care plays an important part in pulling off the “natural” look, but it’s something many people forget about or don’t have time for. Instead, we rely on makeup to conceal flaws, and natural goes out the window in favor of caked-on foundation.
Luckily, a lot of brands combine skin care and makeup. Your morning routine can become faster and simpler if you use a single
BB cream that packs sunscreen, moisturizer, and foundation, and your quixotic quest for dramatic lashes that won’t fall out can end with lash-enhancing mascara. It's a wonder all makeup isn't infused with skin-care benefits.
For now, here are the brands that are ahead of the pack — and which genius products you should be buying from each.
Clarins The Brand: Clarins
bloomed into the #1 prestige brand in Europe by seeking to advance makeup and skin care using plant ingredients over chemicals whenever it could. Now, the brand is all about its core value: the belief that happiness and self-care are directly linked to all things beauty.
Setting sprays are key for oily skin types — or just about anyone looking for a finished, seamless look. The Fix' Make-Up is infused with aloe vera to calm and soothe. Additionally, it energizes your complexion with a burst of grapefruit extract essence and organic rose water.
Fix' Make-Up, $29, available at
RMS Beauty The Brand:
When makeup artist Rose-Marie Swift decided to found an organic cosmetics company, she sought to offer products without any harmful chemicals and toxins that she had encountered over decades in the industry. The hero ingredient in the line? Coconut oil, of course.
While their famous
Un-Cover Up Concealers
boasts healthy and natural coverage, this Living Luminizer is their best-seller for a reason. It's the highlighter that everyone mistakes for a natural luminosity, and we can't live without it.
Living Luminizer, $38, available at
— PAID — Burt's Bees® The Brand:
The global brand we know and love had humble beginnings as a candle company back in the '80s (who knew?), and we're happy to report that its values have stayed consistent throughout the years. All of its products are formulated using natural ingredients like red raspberry oil, moringa oil, and jojoba oil.
The brand's new full-coverage foundation is definitely worth writing home about: It goes on smooth and even and features ingredients like meadowfoam seed oil to moisturize and give you that coveted lit-from-within glow. Plus, the formula comes in a wide range of shades (12, to be exact).
® Goodness Glows Full Coverage Liquid Makeup, $17.00, available at
Colorescience The Brand:
What started as sun protection company has branched out into color cosmetics in the dozen years since its launch. But the brand has wisely kept SPF and preventive care at the forefront/core of all it does. Lip glosses contain water resistant SPF 35, air-whipped foundations contain a substantial dose of chemical-free SPF and even bronzers, illuminators and color corrector palettes are made with mineral pigments, which sits on top of the skin’s surface and helps scatter UV rays.
Dust this luminizing powder over foundation, blush or bronzer to add warmth and a subtle glow. Made with redness (and UV) diffusing mineral pigments, this illuminator is also rich in antioxidants.
Pressed Mineral Illuminator, $50, available at
Juice Beauty The Brand:
The (mostly) organic products are free of all the bad chemicals, packed with antioxidants and use plant pigment dyes, so you can feel good about what you're putting on your skin.
This foundation has organic grapeseed, goji berry, aloe, and vitamin E to replenish skin while providing full coverage.
Perfecting Foundation, $35, available at
100% Pure The brand:
When Hollywood’s ultimate green beauty purist Shailene Woodley raves about a natural brand, we listen. This cruelty-free hair, skin, and makeup line — born out of a Napa, CA farmhouse — is void of artificial colors (fruit dyes are used as pigment instead), artificial fragrances, and synthetic chemical preservatives.
This take on the ubiquitous nude palette includes three eyeshadows, a luminizer, and a blush—all colored from fruit, veggie, flower, and seed pigments.
Fruit Pigmented Pretty Naked II Palette, $33.75, available at
ILIA The brand:
Committed to keeping the organic beauty market honest, ILIA offers botanical ingredients to amp up your complexion while making sure your look is on point with sheer and lightweight formulas.
This cream eyeshadow crayon makes creating a shimmery look easy, without any bit of fall-out.
Silken Shadow Stick, $28, available at
It Cosmetics The brand:
As a former rosacea sufferer, cofounder of It Cosmetics Jamie Kern Lima decided to create her own makeup line, which would cover and enhance her features while nourishing her skin. The brand now works with plastic surgeons to formulate products that do just that.
It Cosmetics' CC cream is one of the few alphabet creams that we can actually use in lieu of moisturizer. But hydration isn't the only A-plus quality this buttery cream possesses. It also boasts buildable coverage; a beautiful dewy finish; and skin-loving ingredients like hyaluronic acid, algae, peptides, and vitamins A, C, B, and E.
Your Skin But Better CC+ Cream with SPF 50+, $38, available at
Clinique The Brand:
While Clinique offers up some of the best gentle skin-care options out there, their makeup range promises the same longterm benefits. When it first hit the market in 1968, it was known as the
first allergy-tested line
, backed by dermatologists and formulated without fragrances. Nearly 50 years later, we're still hunting down the newest and most innovative offerings from this iconic brand.
This no-makeup makeup base is created with broad spectrum SPF and boasts benefits like improved clarity, fewer signs of aging, and a brighter complexion within 4-6 weeks.
Even Better Makeup Broad Spectrum SPF 15, $27, available at
Fresh The brand:
Started in Boston in 1991, Fresh launched
Fresh Brown Sugar Body Polish
in 1998, effectively taking sugar exfoliants into the luxury skin-care world.
The Sugar Lip Treatment is the brand’s star product, which everyone and their mother (and their mother’s mother) is obsessed with. It’s so much more than a tinted lip balm, though. The ingredient list includes sugar to prevent moisture loss, oils such as avocado and jojoba to hydrate, and grape-seed polyphenols to act as antioxidants. Finally, the SPF 15 will protect your pout from the sun.
Sugar Lip Treatment SPF 15,
Josie Maran The brand: Josie Maran’s specialty is harnessing the power of argan oil, a super hydrator. Try: Argan oil in the Infinity Lip and Cheek Creamy Oil will moisturize, while the colorful tints are easy to blend and build on. The end result is a dewy, fresh complexion. Best of all, it’s 97% natural and free of petroleum, parabens, and sulfates.
Argan Infinity Lip and Cheek Creamy Oil,
La Roche-Posay The brand:
One of the most commonly used brands globally for sensitive skin, La Roche-Posay works hand-in-hand with over 25,000 dermatologists to continuously improve and study its products' efficacy and tackle more sensitive-skin issues. In recent years, the brand has expanded to include makeup and hair products.
Effaclar BB Blur, La Roche-Posay’s BB, provides both a hint of coverage and a blurring effect, while helping to mattify the skin. It's also safe for those prone to breakouts: It helps to cover blemishes without clogging pores.
Effaclar BB Blur, $29.99, available at
Bare Escentuals The brand:
No other brand has such an impressive line of mineral, skin-care-focused makeup. None of its products include fragrance, oil, preservatives, or other harmful chemicals.
This complexion starter kit is the perfect introduction to mineral makeup. It includes primer, foundation, concealer, powder, a face brush, and a mini concealer brush. The primer will help with excess dryness and oiliness, as well as fine lines and pores; and the foundation and concealer will help give you that no-makeup-makeup look while protecting skin from the sun.
Get Started® Complexion Kit, $49.99, available at
Tarte The Brand:
Back in 1999, eco-friendly makeup made with good-for-skin ingredients often lacked the kind of glamour that made you want to pull out your compact in public. Tarte Cosmetics helped change that, made with lust-worthy packaging and naturally-derived star ingredients like Amazonian clay and maracuja oil. Today, the cruelty-free brand makes some of the most beautiful makeup in the game, all while steering clear of questionable additives.
This collection of shadows is not only stocked with all-occasion shimmer and matte nudes, but it also taps the brand’s Amazonian clay — which can help mattify oil-prone lids.
Tartlette In Bloom Palette, $45, available at
Caudalíe The brand:
This cult French drugstore brand was founded on the ethos that your skin care should be natural and packed with antioxidants, most of which come from organic grapes and a variety of oils, extracts, and butters.
Since the brand released its answer to BB cream, we've been hooked. It goes on smooth and hydrates while imparting light coverage. Oh, and the
is out of this world, too.
Vinoperfect Radiance Tinted Moisturizer Broad Spectrum SPF 20, $49, available at
Sisley The brand:
Sisley is known for luxurious and effective French skin care, but it also knows that many of us wear makeup every day. When it comes to color cosmetics, the brand strives to create formulas that are do more than just cover, thanks to plant-derived, more-natural ingredients.
This tinted moisturizer leaves a natural-looking veil of coverage, plus is packed with a hit of moisture. How? It has vegetable glycerin and mallow extract to infuse hydration into skin and sunflower oil to keep it soft and supple all day long.
Tinted Moisturizer With Botanical Extracts, $120, available at
VMV Hypoallergenics The brand: For people with rosacea, dermatitis, eczema, psoriasis, acne, and sensitive or allergic skin, this brand can be a godsend. Its products are hypoallergenic (as per the name) and noncomedogenic; free of fragrance, dyes, parabens, and animal-testing; and have been tested for 76 common allergens. Try: Skin the Bluff Concealer comes in five shades: light, medium, and dark, as well as a yellow hue for undereye circles and a green shade to reduce redness. The nifty glass jar is the perfect size for on-the-go touchups (although we recommend using a concealer brush rather than your fingers when possible to reduce bacteria buildup). It’s great for dry skin because its creamy consistency is easy to blend. And, it’s free of common allergens, fragrances, dyes, and parabens, which is great for those with sensitive or easily irritated skin.
Skin the Bluff Concealer,
Dr. Jart+ The brand:
Launched in 2004 by Korean dermatologist Sung-Jae Jung, MD, and his friend Jin-Wook Lee, an entrepreneur, Dr. Jart+ quickly became one of Asia’s top skin-care brands, and has since caught on like wildfire stateside.
The famous BB creams are sure to make your morning routine more efficient. Instead of waiting for moisturizer to sink in and then putting on foundation, they combine both steps, along with other treatments that will work all day to benefit your skin.
The Premium Beauty Balm
has an antioxidant bio-peptide complex for anti-aging benefits, while the Black Label Detox BB Beauty Balm has arbutin for dark spots. Best of all, they all have sunscreen, so you can skip that step, too.
Black Label Detox BB Beauty Balm,
Perricone MD The brand:
Another doctor who’s brought his expertise to the world of beauty, dermatologist Nicholas Perricone, MD, was one of the first pros on the no-makeup makeup craze with his line
No Makeup Skincare
. It offers anti-aging ingredients in all of its products, and most of them helpfully contain sunscreen as well.
No Foundation Foundation is lightweight, comes in a glass bottle with a handy pump (so no germs or spills), and goes on smoothly with a velvety finish. It has SPF 30 and alpha-lipoic acid to diminish the appearance of wrinkles and pores. We also
clearly have strong feelings about
the No Concealer Concealer.
No Foundation Foundation,
Philosophy The brand: Philosophy’s product names have uplifting messages. Happily, you'll feel uplifted if you use its products, which contain good-for-you ingredients like retinol, AHAs, and anti-inflammatory plant extracts. Try: The tinted moisturizer with SPF Hope In a Jar is free of oil, fragrance, and parabens, and is instead extremely hydrating for dry skin. It won’t irritate sensitive types, and the creamy consistency blends well to create an even complexion.
Hope In a Jar A to Z Cream,
Peter Thomas Roth The brand: Skin-care brand Peter Thomas Roth, which launched in 1993, recently extended its offerings to include a small-but-mighty makeup line. It includes lash-enhancing mascara and eyeliner, an anti-aging lip treatment, concealer, and CC cream. Try: Lashes to Die for the Mascara contains nourishing ingredients to condition and moisturize lashes. It also won’t clump, flake, or smudge.
Peter Thomas Roth
Lashes to Die for the Mascara,
Lush The brand: If you haven’t tried Lush’s fresh, handmade products yet, you’re missing out. It uses vegetarian ingredients, promotes packaging recycling (you even get a free face mask if you bring back five empty jars), and is against animal testing. Try: The Feeling Younger Skin Tint is a creamy highlighter that’s unisex, and suitable for all skin types and shades. You can use it along your cheekbones, and above your brows and Cupid’s bow for highlighting, or even mix it with your daily moisturizer or foundation for an all-over glow. Formulated with ingredients such as oatmeal, cocoa butter, jojoba oil, and almond oil, it’ll hydrate and plump up your skin while evening your complexion and giving it a luminous glow.
Feeling Younger Skin Tint,
LashFood The brand: LashFood started in luxury spas and dermatologists' offices, but is now available to consumers. Its non-irritating formula boasts lash growth in four weeks. Considering strong brows aren't likely to go anywhere soon, you may appreciate the products’ brow-growing properties, too. Try: The Lash Transformation System is for those who want to get their lashes and brows to grow until they touch each other and end up becoming entangled. Okay, fine, that’s a terrifying exaggeration. It’s actually for those who want them to grow without the hassle of a prescription or the fear of irritation. Either way, it works, and it's awesome.
Lash Transformation System,
Glossier The brand:
Glossier was getting buzz even before it launched last October. The brainchild of Emily Weiss, founder of beauty blog
Into the Gloss
, it’s all about the intersection of skin care and makeup. The packaging and marketing preaches creeds such as “Skin first. Makeup second. Smile always.” and “Skin is in.”
Perfecting Skin Tint is a newcomer to the already crowded market, but a strong contender for your money. It contains diamond powder to blur pores and brighten the complexion, glycerin for retaining moisture, and polymer X for a very subtle facelift. It’s free of fragrance, alcohol, and parabens, and is not tested on animals. Since it’s not a heavy foundation, it won’t cover
flaws. It will, however, smooth out redness and pores while letting your skin look like skin — just with extra glow.
Perfecting Skin Tint,
Embryolisse The brand: Created in 1950 by a French dermatologist, it has been one of beauty’s most trusted brands ever since. Its products are paraben-free, not tested on animals, and ideal for hypersensitive skin. Its moisturizers have a cult following — and for good reason. Try: Secret de Maquilleurs BB Cream stands out thanks to its inclusion of hyaluronic acid, which works hard to plump and hydrate. It also contains vitamin E, mineral powders, and light-reflecting pigments to make skin feel silky and look bright.
Secret de Maquilleurs BB Cream,
Laneige The brand: You can pick up Laneige’s luxurious skin-care products at Target while shopping for your weekly throw pillows and handbags. (We mean, groceries.) The brand bases all of its formulas on the benefits of nutrient-rich mineral water. And, you guessed it, there’s a BB cream and it’s awesome. Try: BB Cushion with SPF 50+ goes above and beyond most BB creams’ sun protection. Of course, the real star is the mineral water, which promises to cool and hydrate skin as it provides coverage.
La Mer The brand:
Luxury skin-care brand La Mer was founded by aerospace physicist Dr. Max Huber, who discovered that kelp helped cure burns that he had suffered in the lab. He harvested the kelp due to its endless ability to regenerate, and with it created the brand’s secret ingredient — miracle broth — and the original product, Creme de la Mer.
La Mer has since created makeup, most notably its Reparative SkinTint SPF 30. The product gives an evening touch of color to the face (like a tinted moisturizer or BB cream), while also protecting from the sun. It also, of course, has miracle broth in it, which helps to moisturize and battle both fine lines and deep wrinkles.
The Reparative SkinTint SPF 30, $95, available at
GlamGlow The brand:
GlamGlow is another skin-care company that has slowly dipped its foot into color cosmetics, while staying true to its mission — brightening skin. This translates to products that exfoliate and hydrate to a glowing finish.
The brand's new tinted moisturizer has all the things your skin wants: hyaluronic acid for moisture, vitamins and antioxidants for brightness, and illuminating particles to blur imperfections and make skin look all, well, glowy.
Glow Starter Mega Illuminating Moisturizer, $49, available at
Algenist The brand:
Algenist uses its star ingredients microalgae and alguronic acid to deliver anti-aging benefits.
The brand's new color-correcting drops are not only
, but some of the best on the market due to their ability to both conceal imperfections and improve skin over time.
Reveal Concentrated Color Correcting Drops in Apricot, $20, available at
Erborian The brand:
This K-beauty brand combines intelligent technology, specifically utilizing ancient Korean traditions and herbs for the most powerful advantage.
The brand's BB cream is unlike most others because of its creamy formula and substantial coverage. With the use of ginseng, the formula moisturizes and smooths skin texture while also packing in SPF 20 for everyday wear.
BB Crème, $39, available at
Neutrogena The brand:
One of the best brands to count on for multi-purpose, protective, and efficient products — without forcing you to shell out a ton of money.
This tinted moisturizer is packed with retinol (yes, seriously) and SPF, so you don't have to lose your devotion to skin care while wearing makeup all day long.
Healthy Skin Anti-Aging Perfector, $14.09, available at
Lune+Aster The brand:
Lune + Aster was created by Marla Beck, the co-founder of
, when she realized a lot of makeup brands on the market were lacking in fresh and natural ingredients. The paraben-free, vitamin-infused line is for every minimalist and natural beauty lover out there.
Vitamin E and hyaluronic acid are the key components of this tinted moisturizer, so you won't feel terrible about rocking it for hours.
Lune + Aster
Cover + Correct Tinted Moisturizer Broad Spectrum SPF 50, $48, available at
Lune + Aster
CoverGirl The brand:
This drugstore favorite, founded in 1961, has recently entered a new category: makeup that's better for your skin.
The brand's new Vitalist Healthy Elixir Foundation contains vitamins and a light hit of SPF — yes, you still need daily SPF unless you're wearing half the bottle — to help protect and brighten your skin.
Vitalist Healthy Elixir Foundation, $11.99, available at
Inika Organic The brand:
Every product from this Sydney-born brand is natural and made from ethically-sourced products.
Inika's super-rich lipsticks, with Shea butter and jojoba oil, pack plenty of pigment without drying out your lips.
Certified Organic Vegan Lipstick, $29, available at
Almay The brand:
While the brand is famous for natural-looking, lightweight makeup, it also offers a host of formulas that treat and protect skin.
This primer hydrates, lessens dark spots and discoloration, and soothes inflammation.
Smart Shade Perfect & Correct Primer, $12.99, available at
Jane Iredale The brand: Jane Iredale, a former casting director, saw the effects of heavy camera makeup firsthand. That's why she created her own brand in 1994 — one that put healthier ingredients at the forefront. Try: Glow Time, a rich BB cream that's water resistant for up to 40 minutes (pool party-appropriate time). Jane Iredale Glow Time Mineral BB Cream, $48, available at Jane Iredale.
Vichy Laboratories The brand:
Vichy Laboratories was founded in Europe with a focus on cutting edge skin care. Thanks to in-depth, dermatological-based research on skin health, the brand injects skin-care benefits into all of its color cosmetics.
: This lightweight, corrective fluid foundation minimizes the look of blemishes and packs SPF 30, too.
Dermafinish Corrective Fluid Foundation Broad Spectrum SPF 30, $30, available at
Physician's Formula The brand:
The drugstore brand was originally founded by an allergist whose wife suffered from a hypersensitivity to topical beauty products. A whopping 80 years later, it's long been our go-to for multi-purpose and affordable finds created without harsh irritants.
: This medium-coverage cream foundation neutralizes an uneven skin tone while simultaneously treating your complexion with antioxidants and jojoba seed oil.
Organic Wear 100% Natural Origin All-in-1 Beauty Balm Cream SPF 20, $14.95, available at
Vapour Organic Beauty The brand:
"Lit from within glow" is the kind of result you hope to achieve from a highlighter or illuminating primer. But Vapour Organic Beauty lends that natural glow without the need for makeup. With its concentrated and hydrating ingredients, the brand ensures that it's not makeup first and skin care second, but a routine where both live in harmony as one.
: This lightweight foundation will convince you to ditch the full-coverage options for a more natural finish. Bonus:
are the easiest way to shorten your morning routine.
Vapour Organic Beauty
Atmosphere Luminous Foundation, $44, available at
Vapour Organic Beauty
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