Do You Really Need To Be Using Butt Skin Care?

In today's Instagram-fueled beauty era, it seems that there's not a whole lot we wouldn't try in terms of out-of-the-box products and trends. From outré brow shapes to boob masking (not to mention, masks for down there), virtually none of it is off the table. The latest trend picking up steam? Butt skin care.

While you may or may not have already been using your favorite body scrub or buttery lotion on your tushy, a recent boom in derrière beauty products has us asking the burning question: Do I actually need to be masking my butt?

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The answer? "For most people, no — for a few people, yes," Dr. Kenneth Howe, MD, of Wexler Dermatology tells Refinery29. While things like acne and dryness are real concerns, the crux of butt beauty usually has more to do with smoothing skin, addressing tone imperfections (including hyperpigmentation as a result of acne scarring), too. However, for things like dry skin, Howe says that while masking is all well and good, a gentle body moisturizer will also get the job done: "You don't need a butt-specific moisturizer for dry skin in this area," he says, name-checking Lubriderm Daily Moisturizer as one he recommends to patients. (Ready to spare no expense for butt care? Consult your dermatologist to see if an in-office treatment like EmSculpt — which tones and sculpts your booty muscles for a firm, lifted appearance — is a healthy option for you.)

However, if you're willing — or if nothing else, genuinely curious — to dive into the universe of all things butt beauty, here are six masks, scrubs, and one luxe gold-infused booty serum to try on your cheeks.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Anese That Booty Tho



The butt scrub that you've been seeing all over Instagram? Sweet almond oil, walnut shell, vanilla bean, and sea salt help boost circulation and minimize the appearance of stretch marks and dry skin.
Anese That Booty Tho$31.00 Buy

Sol de Janeiro Brazilian Bum Bum Cream



Another viral butt beauty product is this caffeine, coconut oil, and cupuaçu butter-infused cream, which people love for its instant smoothing and hydrating benefits. (Plus, a hint of mica shimmer create the ultimate optical blurring effect.
Sol de Janeiro Brazilian Bum Bum Cream$20.00 Buy
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Lush Rump



Lush's butt balm is packed with caffeine-rich guarana extract for a firming effect, plus aloe vera and avocado butter for soothing, anti-chafing properties.
Lush Rump$10.95 Buy

Truly Organic 24K Acai Jelly Bum Serum



Butt serum? It's a thing. Truly Organic's retinol serum contains real 24K gold flakes to smooth and illuminate your booty.
Truly Organic Truly Organic UO Exclusive 24K Acai Jelly Bum Serum$24.00 Buy

Bawdy Butt Mask



Get a baby-soft bum in ten minutes with this sheet mask packed with marine algae extracts. Choose from a variety of four options with targeted ingredients to tone, re-texturize, firm, or hydrate your tush.
Bawdy Beauty Bawdy Butt Mask$9.00 Buy

ExfoliMATE Magic Exfoliating Shower Cloth



Who doesn't love an Amazon gem? These biodegradable cloths lather when in contact with water, and are large enough to use on your entire bod, and feature a textured pattern that manually exfoliates skin to ward off buttne, and uneven skin tone.
Exfolimate Magic Exfoliating Shower Cloth$9.99 Buy
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