13 Sulfate-Free Shampoos Top Hairstylists Love

According to shampoo commercials, the mark of a good cleanser is its lather. The more bubbles, the better — and boy, was the marketing effective. Up until recently, I would only cherish the shampoos that mimicked one of those ads, lathering up until I turned my hair into a big, frothy, soapy creation.

However, in 2019, we're fully aware of the fact that lather isn't necessarily a good thing. A ton of lather is normally an indication of a product having sulfates (including lauryl sulfate, sodium laureth sulfate, and ammonium laureth sulphate) — surfactants that can actually dry your hair and skin out.


Now, that's not to say that sulfates are bad. "Not everyone needs to use shampoos without them," celebrity stylist Derek Yuen tells us. "Sulfates work to dissolve oils and clean the strands. If you have very oily hair, then a regular shampoo is fine for you." But for chemically-processed hair (including those with keratin treatments, color, perms, and relaxers), sulfates can actually reverse the results of those treatments.

Whatever shampoo you choose is up to you, but if you're looking for a gentler option, we tapped a few of Hollywood's top pros to spill the beans on their faves, ahead.

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Seed Phytonutrients Daily Hair Cleanser

Best For Fine Hair

This gentle shampoo won't weigh down fine hair types, and is packed with organic sunflower seed oil to keep strands feeling silky post-rinse. Bonus points for eco-friendly paper packaging.

OGX Nourishing + Coconut Milk Shampoo

Best For Thick Hair

This affordable drugstore buy is packed with nourishing ingredients like coconut milk and coconut oil to quench the thirst of anyone with thick, dryness-prone strands.

Love Beauty And Planet Murumuru Butter & Rose Blooming Color Shampoo

Best For Color-Treated Hair

Organic coconut oil and rose petals not only make for a delightful sensorial experience in the shower, but both help offer a gentle cleanse while maintaining your color.

Form Beauty Gentle shampoo

Best For Natural Hair

Personalized haircare is on the rise, and this new system has lots of pros excited. You may not have heard of Form, a customizable hair system that launched last year, but we love it because it creates bespoke shampoo, conditioner, and styling products specific to your needs. Just take a short survey to find your personalized regimen, which comes with an explanation on how each product works. We especially love the brand's gentle, sulfate-free shampoo, recommended for those transitioning from relaxed to natural hair.

Aveda Dry Remedy Moisturizing Shampoo

Best For Dry Hair

"Aveda does a moisturizing shampoo that's kind to the hair and scalp," celeb hairstylist Sheridan Ward says. "The products don't just smell great... they work, and the packaging is gorgeous."

Carol's Daughter Rhassoul Clay Sulfate-Free Shampoo

Best For Overworked Natural Hair

One too many wash and gos? Once a week, cleanse with this clay- and aloe juice-spiked shampoo for a deep clean that's also gentle.

R+Co Sunset Blvd Blonde Shampoo

Best For Blondes

"This brightens the hair, eliminates brassiness, and kicks up grays to silver," John Ruggiero, who works with Chrissy Teigen and Ashley Bell, says.

Living Proof Restore Shampoo

Best For Heat Damage

Living Proof's Restore Shampoo is made with a proprietary hydrating ingredient that helps repair damaged hair cuticles and boost moisture levels to protect against breakage.

Shu Uemura Color Lustre Sulfate-Free Brilliant Glaze Shampoo

Best For Damaged Hair

"It's gentle, but still feels rich and moisturizing enough for parched strands," Yuen says.

Ouai Smooth Shampoo

Best For Frizzy Flyaways

"Sulfates not only allow shampoos to form a thick lather, but they can be drying, too," Caile Noble, who works with Sofia Carson, says. And with dryness comes breakage — and no texture wants that. This shampoo will help hair lay smooth once dry — and won't dry out your 'do.

Paul Mitchell Awapuhi Wild Ginger Moisturizing Lather Shampoo

Best For Dull Hair

"It has a moisturizing lather and feels luxurious," Ward says of this shine-inducing formula. "Plus, it hydrates the hair while it cleans and a little goes a long way."

Aveeno Active Naturals Pure Renewal Shampoo

Best For A Budget Buy

"This is infused with naturally-derived cleansing extracts including seaweed," Ward says. "It works best at balancing the hair's moisture levels."

Bumble and bumble Hairdresser’s Invisible Oil Shampoo

Best For Coarse Curls

Ruggiero says that this formula automatically transforms the most brittle hair, leaving it soft, silky, and smooth.
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