We Asked 8 Sex Toy Retailers What Was Selling Out Fastest For “Research”

As you know, folks are spending a lot of time indoors nowadays, and as we on the R29 Shopping Team have astutely noticed, sex toy sales are up — way up. And we get it. Climaxing as a way to relieve some stress during this uncertain time is healthy, so party on.

In the spirit of presenting you with the very best items to shop 365 days a year (but especially during a time where all things self-love and self-care have never felt more essential), we asked some of the top sex toy brands and retailers to share their bestselling vibes, plugs, and more. From the tried-and-true favorites that will always be top of the charts — i.e. the Womanizer and the Rabbit — to more experimental options, here are 2020's current bestsellers worth paying up to full price for. Coronavirus porn optional.


At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. The product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

Unbound Ollie

From: Unbound

"Wands are like the comfort food of the sex toy world — maybe not the fanciest or most discreet, but they're beloved and reliable," Kinney says of Ollie, the "super strong" wand vibe from Unbound, which has recently seen an uptick in sales. "It's not the quietest vibe on the block but honestly, I think the uptick we're seeing indicates that people are not as concerned with that and just looking for something that is going to do the job."
Unbound Ollie, $74.00 Buy

Unbound The Booty Basics Set

From: Unbound

If you've found yourself spending lots of time with your partner, exploring anal play can bring a whole new dimension of pleasure. " We're seeing people search and purchase plugs at a much higher rate than usual," Unbound Chief Creative Officer and co-founder Sarah Jayne Kinney tells Refinery29. "Booty Basics Set and Shimmy, our vibrating plug are definitely the most popular now, as people are definitely looking to explore new things while spending more time at home." This on-sale Unbound kit comes with Romp and a full-size Jelly to get you started.
Unbound The Booty Basics Set, $40.00 $29.00 Buy

Better Love Ella's Battery-Operated Boyfriend

From: Ella Paradis

After hitting bonafide cult status following a freebie promo that went viral, Better Love's powerful G-spot vibrator has continued to be a popular pick during quarantine. (Right now, you can shop it at under $30!)
Better Love Ella's Battery Operated Boyfriend, $59.00 $26.55 Buy

Womanizer Premium

From: Ella Paradis

Despite the eyebrow-raising name, the Womanizer remains one of the most popular clitoral stimulators on the market, and is unsurprisingly continuing to reign supreme as we spend more time in our homes. "Solo toys are increasing in popularity since people may not be able to date or go to see their partners due to nationwide social distancing mandates," Ella Paradis CEO Tino Dietrich tells us. "As the NYC Department of Health explained, 'you are your safest partner.'"
Womanizer Premium, $199.99 $159.99 Buy

Better Love G-Spot Hero

From: Ella Paradis

After running an internet-breaking promo that gave away free vibrators from Ella Paradis' in-house sex toy brand, customers seem to already be coming back for more. (This G-spot vibe is another major steal at 72% the original price.) "What drives customers to these products are their premium features: whisper quiet, rechargeable, waterproof, multi-function," Dietrich says. "That, all paired with a competitive price, makes customers feel like they are really getting a good bang for their buck."
Better Love G-Spot Hero, $79.00 $19.99 Buy

Pink Cherry Say Hello to My Little Friend Rechargeable Vibe

From: PinkCherry

Refinery29 readers' collective personal favorite toy is a tiny bullet vibe (we know this from anonymous data) that is currently sold out (noooo!). Have no fear, there's a similar top-rated mini buddy that gets high marks for its discreet, quiet presence that packs a punch. Plus it's on sale for half off. That's a value buy for anyone with roomies and thin walls.
Pink Cherry Say Hello to My Little Friend Rechargeable Vibe, $24.95 $12.48 Buy

LELO Sona 2 Cruise

From: LELO

According to the brand, LELO's bestselling clit stimulator (a new-and-improved take on the original Sona Cruise) has seen an impressive 191% increase in sales within the past month. That's a lot of socially-distanced orgasms.
LELO SONA™ 2 Cruise, $139.00 $118.15 Buy

Dame Arc

From: Dame

Dame's latest launch, Arc, has only recently been restocked after selling out in 72 hours after debuting in January 2020. (Clearly, people are excited to shop it this time around!) "So many aspects of our daily life that make us feel human are not accessible right now," Alexandra Fine, CEO and co-founder of Dame Products, says. "Exploring your pleasure is really a great way to feel alive during this strange time. Additionally, compared to other purchases, sex toys are a long-term investment in your pleasure."
Dame Products Arc, $115.00 Buy

Desire Luxury Rechargeable Remote Control Love Egg Vibrator

From: Lovehoney

“This love egg puts the power into your lover’s hand with app-controlled technology which can be used from anywhere in the world — perfect for when you can’t physically be together,” Lovehoney’s resident sex expert Sammi Cole says. That said, there's no reason why you can't use it from the comfort of your apartment, too: "Remote control vibrators aren't just great for spicing up trips away from home — they can also turn indoor activities into a seriously steamy sexy session," Cole adds.
Desire Luxury Rechargeable Remote Control Love Egg Vibrator, $89.99 $45.00 Buy

Lovehoney Jessica Rabbit 10 Function Rabbit Vibrator

From: Lovehoney

If there's one toy that's stood the test of time, it's the rabbit vibe. "It's designed to help people with vulvas experience amazing blended orgasms through simultaneous clitoral and G-spot stimulation, making it the ultimate multi-tasker," Cole explains. "It's brilliant for solo masturbation, but if you're currently isolating with your partner, why not turn the bedroom temperature up to sizzling by showing them exactly how you like to use it?" This customer-favorite vibrator is consistently a top-selling product, according to Lovehoney.
Lovehoney Jessica Rabbit 10 Function Rabbit Vibrator, $39.99 $35.99 Buy

Shibari Mini Halo

From: Amazon

With over 4,500 overwhelmingly positive reviews, this mini wand vibrator from Shibari (Amazon's in-house brand of sex toys and all things sexytime-related) is unsurprisingly a top seller. 20 unique speeds means you'll never get bored, and the under-$30 price point makes it a wallet-friendly splurge that's completely worth it.

Shibari Mini Halo 20X Multi-Speed Wireless Power Wand Massager, $27.95 Buy

Adorime Triple-Points Vibrator

From: Amazon

This, ahem, creative vibe can be used myriad ways, according to the NSFW diagram here, which we recommend you click on only once you're sure that no one is in plain sight of your computer screen. TL;DR: This toy can be used on partners with a penis, vagina, or on nipples. There's virtually no wrong way to position it for some serious stimulation which is why it's one of Amazon's top sellers right now.
Adorime Triple-points Vibrator, $28.99 Buy

Maude Vibe

From: Maude

Maude's beautifully-designed vibe is deceptively powerful despite its size (size doesn't matter!), and has over 200 overwhelmingly positive reviews to show for its peak performance. Plus, the brand's newly-launched body oil is a perfect pairing for some well-hydrated foreplay. (Author's note: I know because I tried it.)
Maude Vibe, $45.00 Buy
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