9 Reasons To Fall In Love With Red Eyeshadow This Season

There's no denying that red can be an intimidating makeup color — and for good reason. It can look theatrical if not properly blended into the cheeks and requires precise application on the lips. And the eyes? That's the hardest technique to master.

While celebrities and bloggers make red eye makeup look easy, there's always the fear that it can turn out more Halloween that hot. But we're here to say that doesn't have to be the case. As with any bold look, it's important to swatch products in-store until you find one that works with your unique complexion. What's more, it's important to always start with an eye primer for true color payoff, then ease in with a light wash of color or smudge into your lashline to start. And when all else fails, wash it off and try again.


Ready to give it a go? We've rounded up a few of our favorites to help kick off your search for the perfect red, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Nars Pure Pops Single Eyeshadow

It's easy to master the red trend with this bold, highly-pigmented shadow.
NARS Pure Pops Single Eyeshadow, $19.00 Buy
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Pat McGrath Labs EYEdols Eye Shadow

If you've been wanting to try Pat McGrath's celeb-approved shadows, but don't have celeb-like money, try a single pan. It comes in ruby red and won't break the bank.
PAT McGRATH LABS EYEdols Eye Shadow, $25.00 Buy
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Marc Jacobs Beauty O!mega Gel Powder Eyeshadow

Bright reds aren't everyone's cup of tea, and if that's your case, you can go for a brownish-red that will still standout on your lids.
Marc Jacobs Beauty O!mega Gel Powder Eyeshadow, $29.00 Buy
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ColourPop Main Squeeze

This under-$15 palette has all types of reds, from strawberry red to burnt coral, so you can achieve any look imaginable.
ColourPop Main Squeeze, $12.00 Buy
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Melt Cosmetics Baby Girl Eyeshadow Palette Stack

These shadows come in a magnetic stack for easy storage.
Melt Cosmetics Baby Girl Eyeshadow Palette Stack, $58.00 Buy
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Tarte SEA Seaglass Liquid Eyeshadow

Achieve an intense eye look with this metallic liquid eyeshadow.
Tarte SEA Seaglass Liquid Eyeshadow, $22.00 Buy
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NYX Professional Makeup Vivid Brights Crème Color

Maybe you want bright, but not sparkle. Your fix is this glossy cream that comes in vivid red.
NYX Professional Makeup Vivid Brights Crème Color, $10.00 Buy
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Make Up For Ever Aqua XL Color Paint Shadow

Want a red that won't budge? This creamy pigment promises 24-hour wear with color that's totally waterproof.
Make Up For Ever Aqua XL Color Paint Shadow, $25.00 Buy
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Huda Beauty Obsessions Eyeshadow Palette

This palette comes with a variety of red tones, from scarlet to raspberry, along with different textures, including matte and duo-chrome.
Huda Beauty Gemstone Obsessions Eyeshadow Palette, $27.00 $18.90 Buy
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