Under-$20 Shampoo & Conditioners The Pros Actually Swear By

While most beauty pros can wax poetic about their favorite cheap mascaras and bargain hairsprays, they give the world of affordable shampoos and conditioners considerably less love. Don't take these products lightly, though — especially if you're on a budget. Besides cleaning and conditioning, this duo can keep your color true, your scalp healthy, and your miscellaneous woes (frizz, split ends, and so on) in check.

Ahead, members of our own beauty team and a few A-list Hollywood hairstylists share the drugstore hair products they love — all of which clock in at under $20.


At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

The Expert: Aimee Simeon, R29 beauty writer

Best For: Dehydrated Coils

"I wear my hair straight and curly, leaving no room for conditioners that don't deeply soften, nourish, and add shine in my shower caddy. Luckily, this one from Dove is like the holy trinity for my battered strands. I leave it on for a few seconds and detangle. After rinsing, I'm always left with noticeably shiny curls that I can run my fingers through straight out of the shower."
Dove Beauty Dove Ultracare Crème Concentrated + Repair Conditioner$4.89 Buy
The Expert: Simeon

Best For: Color-Treated Hair

"I always approach gentle shampoos with some skepticism — some of them don't actually make my color-treated hair feel healthier or clean. However, this one lives up to its promise. The sulfate-free formula doesn't make my hair look and feel like wire, and it's packed with botanicals that add shine and make my scalp feel squeaky clean."
Herbal Essences Herbal Essences Bio:Renew Birch Bark Extract Shampoo$5.99 Buy
The Expert: Korey Fitzpatrick, hairstylist to Charli XCX, Tove Lo, and Dua Lipa

Best For: Any Hair Type

“I'm not usually a fan of drugstore products, but this conditioner is amazing. It's a little pricier than the others, but it actually works! So spending the few extra bucks is always worth it in the end to me.”
It's a 10 Miracle Daily Conditioner$19.98 Buy
The Expert: Castillo, hairstylist to Halle Berry, Alisha Boe, and Ruby Rose

Best For: Dry Hair

"This shampoo combined with the Nexxus Humectress Moisture Restoring Conditioner is great for any hair texture. It's sold in travel sizes, which is perfect for when you're on-the-go. I always make sure my clients carry this before any trip to protect their locks from hotel shampoos and conditioners, which often leave the hair dehydrated."
Nexxus Therappe Moisture Shampoo for Dry Hair $18.98 Buy
Nexxus Humectress Moisture Restoring Complex Conditioner$11.79 Buy
The Expert: Aviva Perea, hairstylist to Brittany Snow and America Ferrera

Best For: Medium-to-Thick Hair

"I call this my go-to product. The silicone-free formula gently cleanses hair, and preps it perfectly for conditioning."
Nexxus Nexxus Emergencee Repair Rebalancing Shampoo$11.99 Buy
The Expert: Thatiana Diaz, R29 beauty writer

Best For: Weak Strands

"Someone recommended this formula to me years ago when I was dealing with breakage and I haven't stopped restocking it in my shower since. It not only strengthens my hair, which helps my strands to grow longer, but it also really gets the job done when it comes to cleansing. I always feel brand new after just one wash."
SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo$11.99 Buy
The Expert: Diaz

Best For: Thick Hair

"As someone with very thick hair, I often have to use half a bottle of conditioner for the amount of hair I have — product just disappears into my strands immediately. With this one, a little goes a long way. The best part is that this buy comes in under $5 and has enough in the jumbo bottle to last me for months."
TRESemmé Moisture Rich With Vitamin E Conditioner$3.99 Buy
The Expert: Ryan Richman, hairstylist to Sarah Hyland and Lorena Izzo

Best For: Dry Hair

"This shampoo is great for damaged and coarse hair because it helps to strengthen it and leaves hair really smooth."
Dove Intensive Repair Shampoo$3.48 Buy
The Expert: Cat Quinn, R29 beauty director

Best For: Color-Treated, Dry, or Damaged Hair

"I grabbed this from my roommate's shelf a while back when I ran out of my own $28 conditioner and was seriously impressed by the results. While I didn't love the smell (a bit too honey-sweet for my taste), I air-dried my hair and put it in a bun and when I took it out it was so smooth and shiny it looked like I had gotten a blowout."
Garnier Garnier Honey Treasures Repairing Conditioner$5.49 Buy
The Expert: Quinn

Best For: Fine-to-Medium Hair

"When I want really clean, full roots, this always does the trick. I've been using it since high school."
TRESemmé TRESemme 24 Hour Body Healthy Volume Shampoo$5.49 Buy
The Expert: Scotty Cunha, hairstylist to Nicole Richie and Kourtney Kardashian

Best For: Any Hair Type

"It's natural, paraben-free, blah blah, but it really works! And it's great for all hair types because it's really conditioning, but not too heavy, so it won't weigh down straight hair. It's great for conditioning color-treated hair, and it will also help control frizz on curly hair."
Burt's Bees® Burt's Bees Shea and Grapefruit Deep Conditioner$14.99 Buy
The Expert: Lexy Lebsack, R29 senior beauty editor

Best For: Fine-to-Thick Hair

"This clarifying shampoo is super-strong, so don't even think about using it every day. However, if you use it a few times per month it will cleanse every bit of buildup out of your hair. I have highlighted (and therefore, more fragile) hair, so I only use it once a month, but even so, I can immediately tell the biggest difference. It's strong, but when used correctly, it will make your hair bouncier and respond better to all your other products."
Neutrogena Anti-Residue Shampoo$4.83 Buy
The Expert: Lebsack

Best For: Dry Hair

"This rich conditioner has long been my drugstore stand-in when my hair feels parched, or just after bleaching, and I don't want to splurge on something more expensive. It makes my strands feel smooth and soft without weighing them down."
Neutrogena Neutrogena Triple Moisture Professional Daily Deep Conditioner$7.29 Buy
The Expert: Lebsack

Best For: Damaged Hair

"This mask is incredibly thick, smells great, and you notice a difference in your hair after one use, which, for under $10, is pretty impressive. It makes my hair feel softer — even right after I get it bleached!"
L'Oreal Paris Total Repair Extreme Emergency Recovery Mask$6.99 Buy
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