So Many Celebs Are Trying Rich, Chocolate Brown Hair For Fall 2019

Typically, the end of August spurs the urge to book a salon appointment to bring back your bright blonde highlights one last time before summer's over. But this season, if you're keeping up with the trends, you may find yourself side-stepping, forgoing the peroxide altogether for the dimensional, dark brunette shade de jour: a rich, chocolatey brown.

Not only is dark brown easier to maintain for the natural brunette — which means enjoying the sunshine at brunch on Saturday morning, instead of spending three hours in the salon — it's also uniquely flattering, as evidenced by Emma Roberts' piercing brunette lob, and Kim Kardashian's heavy chocolate highlight, plus every other A-lister who's gone to milky brown as of late.

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Ahead, photographic proof of how rich brown is dominating our pre-fall mood boards. Let the promise of glazed chocolate shine in a sea of quickly-dulling blondes be all the inspiration you need to go darker this season.

Emma Roberts



The Scream Queens actress recently took her previously platinum blonde lob to the dark side, the color almost identical to the one at her root — a piercing, dimensional brunette that makes her green eyes pop.

Kim Kardashian



Kim's go-to colorist, Chris Appleton, thinks of her recent dye job as a "cool chocolate brown."

Janet Mock



For inspiration on how to take your naturally-black curls a tinge towards brunette, look no further than Pose writer and director, Janet Mock, and this gorgeous milk-chocolate shade.

Katherine Langford



From brown to fire engine red, and back to chocolate brunette, the gorgeous Katherine Langford is championing all our favorite 2019 hair-color trends.
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Photo: Steve Granitz/WireImage.

Charlize Theron



Charlize Theron hasn't had hair this dark since her role in Aeon Flux. So needless to say, she shocked us all when she showed up to this season's Oscars red carpet with a glossy, chocolate brown bob.
Photo: Jon Kopaloff/WireImage.

Emilia Clarke



Emilia Clarke recently went back to her roots (literally), taking her formerly platinum blonde hair — which she admitted was a pain in the butt to maintain — back to its natural, dark brunette color for her Oscars red-carpet appearance.
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