K-Pop's Fiercest Music Video Moments of 2018

While many like to bemoan the death of the music video, in K-pop, music videos are not only alive and well, but are an essential part of the industry. This year, Korean artists continued to release innovative, creative and beautifully shot visuals to complement their music.

In fact, BTS rapper Suga said it best in a conversation at the Grammy Museum earlier this year: “K-pop includes not just the music, but the clothes, the makeup, the choreography…all these elements I think sort of amalgamate together in a visual and auditory content package, that I think sets it apart from other music.” The visual therefore isn't simply an added bonus: it's a veritable, vital extension of the song itself.


Even from the untrained eye, it's clear the level of production — and above all, fun — in Korean female artists' music videos is above par. From groups making their debut to seasoned musicians, you can bet that there will be some combination of razor sharp choreography, kaleidoscopic visuals, or high-concept plot lines. And while men still often get the most attention, women continued to bring it in 2018, serving looks and killer moves that cleared skin and filed the taxes of audiences worldwide. So hold on to your toupées: here are some of the music video moments that slayed in 2018.

When LOONA invented hairography in “FavOriTe.”
When Jiheon played with fire in fromis_9’s “Love Bomb.”
When IU dragged all those who've tried to make her a target of gossip in “BBIBBI.”
When 5’2” Taeyeon beat up two men in an elevator in “Something New.”
When Sana and Tzuyu perfectly re-created the Pulp Fiction dance in Twice's “What is Love?
When Tiffany Young put cheaters in their place in “Teach You.”
When Jennie removed a single piece of clothing in "Solo" and effectively invented laundry.
When Seulgi, SinB, Chung Ha, and Soyeon's collab “Wow Thing” became the only Avengers team that mattered and they danced on water.
When Mamamoo’s Solar slid down the pole and straight into our hearts in this summer’s “Egotistic.”
When Soyeon tamed a scorpion in (G)I-dle’s “Hann (Alone).”
When Hani still managed to serve looks hungover, near a toilet in EXID’s “I Love You.”
When Sunmi made a roadside diner look like an haute couture runway in “Gashina.”’
When Hyolyn did — well — that in “Dally.”
When the femme fatales of Red Velvet brought the heat in the middle of winter for “Bad Boy.”
When icon BoA turned the industry bald by strutting upside down in stilettos in “Woman.”
Honorable mention: Kai’s crop top look in EXO’s “Tempo.”
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