According To Pinterest, You Need A Teddy Bear Coat

Photo: Courtesy of J. Crew.
Sure, Pinterest is a major key when it comes to finding the inspiration for our next haircut, bedroom makeover, and even our Halloween costume. And the more love a trend gets on the site, the more we want it for ourselves. Because whatever the product is, if it's been shared dozens — sometimes even thousands! — of times, it must be really good.
This season, we’re using that information as our guiding light: According to Pinterest’s latest report (which provides a real time look at what’s trending), faux fur is going to be all over the place this fall. But, don't expect your standard run-of-the-mill faux fur; per a company press release, “the latest variation on this look is the teddy jacket.” Enter: the super-soft and fluffy coat that happens to have been saved over 1,200 times this year. (If you need some celebrity validation, Selena Gomez is up on the trend, too; the singer was photographed leaving her New York apartment wearing a red one, making us a teddy bear coat even more). And there's good reason the style is worth investing in: It's offered in a variety of cuts, colors, and, most importantly, price points — meaning unlike other winter coat trends, you don't need to drop over $1,000 to get the look for yourself.
Ahead, we’ve scouted the best options to buy now and wear all season long.
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Reformation Teddy Coat, $268, available at Reformation.
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ASOS Weekday Borg Teddy Coat, $143, available at ASOS.
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I Am Gia Pixie Jacket, $94, available at I Am Gia.
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Theory Oversized-collar Shearling Coat, $2,280, available at Selfridges.
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Topshop Teddy Double Breast Coat, $180, available at Topshop.
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Stand Camille Cocoon Teddy Faux Fur Coat, $385, available at LUISAVIAROMA.
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Silence + Noise Magnolia Cozy Reversible Coat, $89, available at Urban Outfitters.
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J.Crew Textured Teddy Coat, $178, available at J.Crew.
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MaxMara Teddy Bear Icon Coat, $3,590, available at MaxMara.
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Kensie Teddy Bear Notch Collar Faux Fur Coat, $129.90, available at Nordstrom.