Bobbi Brown Is Leaving Her Company — But We'll Never Forget All She Taught Us

Photo: Courtesy of Bobbi Brown.
Rewind to 25 years ago, and a lot of stuff was happening. People were tearing up over Father Of The Bride, listening to Phil Collins, and just discovering the breadth of Bobbi Brown’s genius. Her now-famous makeup brand only had 10 lipstick shades back then. Over the years, she turned a simple idea into an empire, all while remaining one of the most relatable makeup artists around.

Now, the woman who cultivated a brand sold to 70 countries around the world has announced she’s leaving her namesake line. According to WWD, Brown saw the company’s 25th anniversary as time to start fresh. “That made me realize it was time to start a new chapter and move on to new ventures,” she said in a statement.
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What's next for the savvy businesswoman? No bets are off. But for now, we can’t help but reflect on the indelible mark on beauty that she’s made over the last 25 years. Thanks to her, we learned how to conceal dark circles, perk up with blush, and dress up a naked eye — but more importantly, how those cosmetic skills translate into something deeper and longer lasting than the makeup on our faces. Bobbi Brown showed many of us how to feel our best in the skin we were born with, and how we can redefine what “pretty" looks like.

Ahead, we’ve pulled together some of the best advice we learned from the cosmetics expert. We don’t doubt her wealth of knowledge — in whatever form she shares it — will feed us in decades to come. Here's to another 25 years of Bobbi.
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“I learned how to apply gel eyeliner at the Bobbi Brown counter when I was 16! A dramatic cat-eye became my signature for all high school dances after that. I eventually had a bag full of a ton of her gel pots: dark green, navy, brown, black. I have since graduated to using a felt-tip pen. I still rock a low-key cat-eye most days, but I still use the tricks I learned at the counter for making the liner flick. And I still get compliments on my cat-eye!”— Marshall Bright, editorial assistant, living

Bobbi Brown Long-Wear Gel Eyeliner, $26, available at Sephora.
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“My sister had Teenage Beauty, and I remember borrowing it from her and reading it front to back. I'm not even a big makeup person, but I remember feeling like I needed to know what was in it. I don't even remember that much specifically, but I do remember her being very kind, and her style was like, 'Hey, you're beautiful, and I don't even know you, reader.' I thought that was nice.” — Wendy Steiner, social media editor

“I had never heard the phrase 'make-under' before I read Bobbi Brown Teenage Beauty. Bobbi Brown taught me that I should be highlighting, not trying to hide, the features that make my face unique. Of course, it took me about 10 more years to really absorb that fact, but seeing a professional makeup artist work with normal (albeit uniformly pretty) girls my age was very inspiring to me.” — Emily Levin, associate creative director, BEE

Bobbi Brown Teenage Beauty: Everything You Need To Look Pretty, Natural, Sexy & Awesome, $114.35, available at Barnes & Noble.
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“I remember reading Seventeen every single month and clipping Bobbi Brown’s quotes as one of their beauty experts. As I got older, I began to read her contributions to Yahoo Beauty, and since then, I haven’t not had Bobbi in my life. The first lesson I learned was secondary information, but nonetheless incredibly helpful: Bobbi Brown told one of my old YouTube favorites that you’re supposed to apply the blush right below the cheekbone — not above, not on the apples. That’s how I got into the technique of draping my products.”— Samantha Sasso, beauty editorial assistant

Bobbi Brown Blush, $28, available at Sephora.
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“Her creamy concealer + corrector is life-changing. I have been using it for years and it DRAMATICALLY reduces fatigued/tired eyes and dark circles. I never leave home without putting it on. Plus, her glosses and lipsticks are amazing.” — Rachel Fanger, account manager

Bobbi Brown
Creamy Concealer Kit, $37, available at Sephora.
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“I learned how to use bronzer from Bobbi Brown, admittedly because I would sneak into my roommate’s bathroom and borrow hers. One day, she caught me, and instead of getting mad, she bought me a drugstore dupe and taught me her technique. (Subtext: Don't ever touch my $30 bronzer again.) We're still friends, and the irony now is that I'm supplying her with makeup. Funny how things work out.” — Cat Quinn, beauty director

Bobbi Brown Bronzing Powder, $42, available at Sephora.
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“Use a nude pencil on your lips the same way you'd use lipstick/gloss as a base. That keeps the color from bleeding, and when it fades, you'll still have some color while you touch up.” — Tara Flanagan, director of casting, video

Bobbi Brown Lip Pencil in Beige, $25, available at Sephora.
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“Bobbi Brown taught me how to do a smoky eye...which is kind of funny, considering I don't wear a lot of makeup at all. But, I was inspired by Bobbi when she gave the keynote address at a conference I attended in college. She said, ‘Honestly, the secret of life is really simple. Just find what you love, and everything else will follow.' That has stuck with me ever since." — Samantha Yu, senior brand manager

Bobbi Brown Bobbi On Trend Eyes Smokey Topaz, $65, available at Bobbi Brown.
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