Don't Hide Your Roots — Rock Them!

Photo: MCV Photo.
Taking the platinum plunge seems to be in vogue of late. Everywhere you look these days someone else has crossed over to the light-and-bright side — platinum, violet-white, and Champagne blondes alike.
But, if you’re considering making a single-process commitment to your own hair, there are a couple major factors to take into account. First, no matter how fastidious/co-dependent you are with your colorist, visible roots will happen. Second, if you find yourself loving the light locks but aren’t so sure about the upkeep, remember that a visit to the salon for touch-ups every four, six, or (eek) eight weeks can end up costing enough to equal a year’s rent in NYC — or an Hermès Birkin bag.
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But, who says you have to hide your roots? There's something very cool, in a laid-back kind of way, about an ultra-blonde with dark roots — provided you do it right. I have been a platinum blonde for about six months now, and since switching up my shade, I’ve learned a lot about my hair care, including how to embrace a little or a lot of root.
Click through to learn my favorite ways to maintain and celebrate this most epic of lazy-girl 'dos.
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Photo: MCV Photo.
Nail That Base
Find a colorist you love and trust. Mai at the downtown NYC Bumble and bumble studio is a platinum master and takes her time, asks questions, and graciously makes recommendations. She knows about platinum color, and I trust her completely with my hair.

At my first visit, we discussed ways to make my color last longer than the recommended four to six weeks. “Wear a root,” she said matter-of-factly. However, the longest she likes me to go between touch-ups is eight weeks. After this, it can become difficult to keep a consistent tone, especially if you prefer a violet-white color, like I do.
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Photo: Courtesy of Unite.
Purple Power
I use L’Oréal Professionnel Colorist Collection White Violet Shampoo + Conditioner, which comes in a purple shade (though I fear it may have been discontinued, as it's difficult to find). You can use any violet or purple shampoo — I’ve experimented with other blonde shampoos, but I’ve found you really need one specifically for white or platinum hair. These keep the color bright and non-yellow, which is important when creating an intentional, color-contrasted look. The end result is a lovely dark and light, almost graphic, effect on your hair.
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Photo: Courtesy of Sephora.
Get Hydrated
Your hair needs moisture, especially during the hot summer months. So, I use these three products daily, all Bumble and bumble: I begin with the Hairdresser’s Invisible Oil, next is the Tonic Lotion, followed by Brilliantine. Once my hair is styled, I add Sumowax for the final and finishing touches. I use this assortment because it works well for my hair, but you should explore other products to find what suits your locks best.
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Photo: Courtesy of NARS.
Give Good Brow
A dark brow contrasted with platinum locks is a beautiful thing. To play up mine, I use NARS Brow Perfector Pencil, in Suriname followed by NARS Brow Gel to give me a natural contrast.

If you’re up for an adventure, though, brow and lash tinting is one way to go. On the recommendation of a friend, I visited Tenoverten salon in NYC, where I got stunningly beautiful tinted brows that will last for about eight weeks.
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Photo: Courtesy of Sephora.
Lip Service
As for your makeup, try wearing just a bold lip color and a super-minimal eye — your bright pout and roots are sure to stop traffic. Some of my favorite lip hues include Chanel Rogue Allure Luminous Intense Lip Colour in Incandescent, NARS Pure Matte Lipstick in Carthage, YSL Rouge Volupté Shine in Corail in Touch, Make Matte Lipstick in Magma, and Laura Mercier Crème Smooth Lip Colour in Sienna Brick Rose.
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