Unsurprising, darkened lashes have a rich global tradition stretching through the centuries, though the look was brought to prominence in the West by the Victorians about 200 years ago. Back then, Queen Victoria used her perfumer's extremely DIY recipe of coal dust and petroleum jelly to accentuate her lashes (for the record, we definitely recommend hitting up Sephora instead). In 1915, Maybel Williams confected a similar mixture, inspiring her enterprising brother, Thomas, to package and sell it, complete with a special brush to help coat lashes and brows. Flash forward to 1971, when Maybelline first invented its Great Lash Mascara — a mega-hit product still so popular today that one tube is purchased every two seconds
(that's 40,000 sold every day).