9 Small (But Big On Conscious) Beauty Brands You Can Now Shop At Urban Outfitters

With the world feeling like it's in a scary place right now, it's key to be mindful about how we shop, what brands we choose to support in 2020. That said, shopping with a conscious and looking good are by no means mutually exclusive — and Urban Outfitters is proof. Besides supplying us with a steady stream of effortlessly cool dresses and accessories, UO's beauty section is also top-notch — and just got better.
The retailer's new Sustainable Beauty shop is now officially open for business, and we for one, couldn't be more thrilled. In addition to serving up chic, beautiful products that are oh-so covetable, UO's become somewhat of a one-stop-shop for indie brands poised to blow up. From a zero-waste eyeshadow palette for a smoky eye you can feel good about to plastic-free hair care solutions, here are nine sustainable brands to keep on your radar.
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