Inspired by the ambiguity of gender, Ramirez decided to start her own line after realizing that women's products didn't totally conceal tattoos or a 5 o'clock shadow. "I wanted a product for every gender that actually works," she explains. As you can see by the
impressive before and after on xoJane, the concealer is pretty darn effective — if it can do that to facial hair, we're getting all tingly just thinking about what it can do for our practically permanent undereye circles.
Photo: Via Enter Pronoun