Most of the time, we dash in and out of stores with a very particular purchase in mind. But let's be real, when we shop at Target, that never seems to be the case. It's the one store that just gets us — and its beauty section is no exception. TBH, we could spend hours perusing the aisles full of face masks for every skin type, natural skin-care must-haves (hello, orange-blossom face mists), and to-die-for makeup palettes that are (almost) too pretty to use.
So when we got word of the retailer's fresh new beauty brands launching this season, we couldn't wait to check them out. Click through to discover our faves from each collection — from a set of false lashes you'll want to wear every. single. day. to a red statement lipstick that's just so, so good.
Just as we might connect with our BFFs over shared passions, we've been known to bond over our beauty obsessions. Think: the perfect cult-favorite lipstick, common beauty woes, or best-kept skin-care secrets. For more hair, makeup, and skin-care inspo, check out these Beauty Bond stories curated in partnership with Target Beauty.