When planning a day of shopping in NY, a stop at Madewell is as important as a stop at the bank for cash beforehand. But while doing our e-commerce rounds, the fact that we weren't able to shop our favorite store online was cause enough for a buzzkill. But—look! Madewell's finally online and it's just as delicious as we hoped. There's that denim bar, the Alexa Chung collab lookbook, and tons of interactive goodies that you'll spend an hour clicking through. And just like big-sis J.Crew, Madewell's inspiration shots are packed full of a gazillion styling ideas for us to steal: saddle shoes with ripped denim, belted linen blazers for a casual weekday look, and slim yet slouchy jeans that are bound to be the replacement for our skinnies we've worn to death. Check out their new site and fall in love with the brand all over again.
See the Alexa Chung for Madewell collection...
See our shoot with Madewell's Marketing guru, Gigi Guerra...