The R29 Beach House Is Back — & It's Better Than Ever

ANNOUNCEMENT_7600_JENA CUMBOPhotographed by Jena Cumbo.
At R29, we take our work very seriously but our weekends even more so. That's why, we're teaming up with Secret and Ford to bring back the biggest summer party on the East Coast: the R29 Beach House.
Every weekend, from now 'til Labor Day, we're hosting a beachside bash in Montauk. Not only are we inviting our friends out for an unforgettable weekend, but Secret and Ford are helping us blow it out with cool swag and social takeovers. Keep your eyes peeled on Instagram for all the pics and DIY videos tagged with @Ford, #FordWeekender, @SecretDeodorant, and #Epic48. We're also tapping four fashion insiders to share their weekends with an exclusive Insta-diary. Be on the lookout — these snaps may inspire a summer shindig of your own.
Now, are you ready to do the weekend the right way?


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