If you've ever wandered down the skin care aisle, scratching your head in confusion at the plethora of products, than this new skin care line is for you. Created by a mother-daughter duo sick of all the clutter and misleading labels on skin care products, POE (it stands for Purity Of Elements) is an eight-piece collection of products featuring natural botanicals and ingredients aimed at healing and protecting all skin types.
Instead of a complicated regimen, POE focuses on providing the essentials every woman needs to keep her skin at its healthiest. There are three products aimed at preventing damage, for younger skin; three products aimed at repairing it, for older skin; and two universal products that can be used by all skin types.
Key ingredients in the line include copper (see, we told you it would be everywhere this year), algae, ginger root, gingko biloba, and a signature tea-and-berry antioxidant blend. The prices are also pretty reasonable, ranging from $32 for an exfoliator to $62 for a serum and $84 for five-piece set.
We like the idea of cutting through the noise and just focusing on the basics. For many women, they neither want nor need a high-maintenance regimen, but trying to find a few efficacious products that are right for their skin can be an exercise in frustration and futility. POE has found a way to make it easy for those women to find the products they truly need, without all the filler.