The French have their “effortless” beauty, and the Americans have “woke up like this.” Among the countries that wield cosmetic influence, South Korea has had a pretty significant impact. This is due in large part to the discerning tastes and demands of Korean women. To say they are receptive when it comes to trying new things is putting it mildly. There is a palpable hunger in the way many Korean women seek out beauty treatments and products.
I wrote about the most popular products Korean women crave from the States, and in this follow-up, I’m upgrading from country to continent and calling out the European products Korean women can’t get enough of. There is a certain cachet about Europe — the packaging, the scents, the foreign languages. I fall for it. There will be some usual suspects — Yves Saint Laurent, Giorgio Armani, Clarins — but there will be some eyebrow-raisers as well. While this list is by no means comprehensive, it’s intriguing to see the kinds of products Korean women choose to stock their vanities with.
Click through to see the European products Korean girls go crazy for. Who knows? You might find a few new favorites for yourself.