25 Designers You Probably Don’t Know Yet (But Should)

With tons of recent shake-ups in major fashion houses (Raf leaves Dior! Alber's out at Lanvin!), it’s easy to feel confused about the state of luxury fashion, and wonder what the future holds for the industry as a whole. But every now and then, we stumble across a new, under-the-radar designer that fills us with hope for the future (erm, present) of style — the kind that gets us all giddy and excited and reminds us just why we even like this thing called fashion in the first place.
Sure, we’ll always have a deep love and appreciation for legendary fashion houses and the masterminds behind them. But, at a time when many of these labels are lacking consistent creative leadership or struggling to redefine their centuries-old practices to resonate with today’s consumers, it’s refreshing to be captivated by talented, lesser-known brands that are not only trying to make a name for themselves — but deserve to do so.
For that reason, we’ve rounded up some of the best fashion-world newbies you probably haven’t heard of. These labels boast refreshing creativity, intense attention to detail, and a genius eye for wearability that will have you saving your pennies for any piece you can get your hands on. Read on for the inside scoop on 25 designers to watch right now. These ones are going to be huge.

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