Now, one Baby Lips balm or gloss is sold every three seconds
in the world, effectively turning this drugstore newbie into a cult classic. We wanted to know how the brand keeps up with all that demand, so we headed to its manufacturing facility to find out. There, Maybelline walked us through every step, from mixing the wax, oil, and pigment powders to hosing the liquid into giant plastic vats to cool (our favorite step). Once it's solid, the mixture is cut into large chunks and placed into a kettle to melt before it's poured into metal molds.