H&M Is So Vetements Right Now

Photo: Courtesy of H&M.
It's no secret fast-fashion retailers pull "inspiration" from the most popular runway trends and design houses (some do it more than others). But every so often, a label comes along that's not just showing a new style — it's creating a revolution, disrupting the way people dress, which sets a path for other companies, both luxury and accessible, to follow. And that's when you know something is kind of a big deal.
In 2016, this type of trickle-down trail can also be referred to as "the Vetements effect." When the world was first introduced to Demna Gvasalia's creative genius — which included bizarre silhouettes; too-long sleeves; and extra-wide, quarterback-style shoulders — many likely shrugged it off as yet another over-the-top, Fashion Week extravaganza. Six seasons later (and an added role as creative director of Balenciaga), Gvasalia's aesthetic has become a phenomenon — and one of the strongest influences in the industry today.
Thankfully, this impact means we can get in the "luxury streetwear" aesthetic without having to spend $1,000 on a sweatshirt. And since Gvasalia is all about "borrowing" looks from other labels and stores, it's no surprise that places like H&M are doing the same: offering some of Vetements' most ubiquitous trends, allowing the masses to get in on a little bit of the action. Click on to shop 10 of them on the cheap.

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