Fashion And Sports? DKNY Advertises In Yankee Stadium

Since the DKNY billboard was dismantled in SoHo, the iconic logo featuring the NY skyline seemed to have been looking for a new homebase—and to the chagrin of fashion people everywhere, home appears to be homeplate. DKNY has inked a sponsorship deal with the New York Yankees and is planning on plastering their brand around Yankee Stadium. Now, all five fashion people who attend baseball games will get the chance to take in the suited splendor in the form of a bullpen billboard, a DKNY-branded Dugout Lounge, and special DKNY footage. But if this is the chance to persuade the stadium set to pick up a 2-piece suit instead of a t-shirt and cutoffs every once in a while, we say "Play Ball!" (WWD)

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