The End Of An Era: Polo Ralph Lauren Drops The ‘Polo’ From Its Name

Polo Ralph Lauren—ahem or should I say, Ralph Lauren—voted last week to drop the 'Polo' from its name in its quest to tighten its image before expanding like crazy worldwide. Ralph Lauren is one of the few companies that experienced substantial growth on Wall Street in the past few months. The word 'polo' is ascribed to the specific style of shirt that was invented for the tennis courts and polo fields in the '20s. Ralph Lauren named his original line 'Polo' in 1972, and thus confused everyone (including Polo players themselves) about the connections between the brand, the sport, and the shirt. Glad we've got that cleared up now. (WWD)

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