Love sneaker culture but feel uncomfy with your kicks being fashioned who-knows-where overseas? Then dig on Electrolites Footwear, a brand-new Brooklyn duo whose designs appeal to an adult's comfy-shoe fetish without all the footprints (of the ecological type, of course). Launched last year by pals Doug Berman and Matthew Paul, the line has three basic shoe types — with adorable floral-and-seersucker lining — plus a seasonal collaboration with a young local artist. "We (looked) for artists who had a refined style all of their own,” says Paul, hoping to have the creative define the shoe, not the other way around. The result is a unisex pair of basketball-like, limited-edition sneakers, that, like our favorite pair of shoes from the third grade, light up when we walk.
“We were jokingly discussing the idea of creating light-up sneakers for adults,” says Paul. "We became focused on creating a brand that embodied the energy, creativity, and drive of New York City." Not only are the three-year-'round models amazing, rendered in luxe suede or canvas, but the artist collaborations are truly special. To give New Yorkers a sample of this cool, new collection, Electrolites is offering one lucky Refinery29 reader their own pair (in premium suede or canvas), if they just tell us their fave sneaker story on Facebook. With such bespoke editions, your sneaker-freak friends will certainly be jealous.