Video Exclusive! DKNY's Do-Gooder Mission

What's more beautiful than a lush perfume? A socially-conscious, eco-friendly one, of course. We were big fans of the PureDKNY Verbena fragrance when it first launched, but when we learned that the brand had partnered with CARE — a leading humanitarian organization — to help support the local farmers who provide the raw ingredients for the scent, we were legitimately overjoyed.
To get a sense of just how impactful this partnership is for the local African women who produce these ingredients, DKNY Fragrances sent us this exclusive video. Narrated by model Angela Lindvall, it shows you what goes into the fragrance, then drops some surprising knowledge and some pretty eye-opening stats about these women and their plight.
We were particularly shocked to learn that 70% of farmers in Africa are women, yet these women and girls are some of the poorest people in the world. Check out the video to get informed, see some breathtaking scenery, and be privy to some really touching moments between Angela and the women. After you've finished watching the documentary, which is sure to help start your day off on a positive note, head to DKNY's Facebook page to learn more about the fragrance, the initiative, and how you can get involved.
Video still: Courtesy of DKNY
Advertisement

More from Politics

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.