We've seen a lot of concealers in our day, and almost all of them have claimed, in some form or another, that they will "erase" our dark circles. Many have come close, but none have ever been able to truly tackle those really aggressive, bruise-colored half-moons that perpetually hover beneath our sleep-deprived eyes. But then we came across this video from Dermablend and almost fell out of our chairs.
As part of their new Beyond The Cover video campaign, the brand recruited newly-minted fashion darling Rico Genest, a.k.a. Zombie Boy, to undergo a head-to-toe transformation using only their Leg and Body Tattoo Primer and Leg and Body Cover. Every single one of his many, many tattoos is completely covered up by a crack team of makeup artists. The message behind the campaign is that you shouldn't judge a book by it's cover, because someone's appearance doesn't always tell you who they really are.
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While we're definitely inspired by the feel-good message of Dermablend's campaign, we can't stop thinking about all the possibilities this little wonder has in store for our heretofore unconquerable beauty quandries. Your days are numbered dark circles.
Photo: Courtesy of Dermablend