You know, it’s true what they say: Beauty is in the eye of the beholder. For some, feeling beautiful is weighted in what’s on the inside — like having a killer sense of humor — while for others, it’s a never-to-be-missed swipe of mascara that makes them feel like they can conquer the world. But what about for those behind the scenes — as in, the ones setting the trends? Does being a makeup artist make you more inclined to view beauty as skin-deep? Are beauty writers' beauty outlooks constantly evolving with every new contour stick or unicorn-inspired product launch?
With these questions top of mind, we partnered with Ulta Beauty and asked three beauty pros to divulge what, exactly, beauty means to them. From Sheika Daley, a celebrity makeup artist who views her look as the ultimate form of self-expression, to Mischa G., a totally badass hairstylist whose "mac 'n' cheese" yellow hair is her own personal (and oh-so-bright) signature staple — read on to see how these backstage #bosses do beauty.