The promise of Amazon Prime Day's deep discounts on big-name brands alone is enough to keep us glued to our screens for the full 48 hours. And, if its slew of early Prime Day deals wasn't enough to whet our appetites already, Amazon's rewarding us with even more shopping incentive: slashed prices on small business gems across product categories including black and women-owned business.
Prime Day deals are limited to those who have an Amazon Prime subscription, so sign up for a free trial if you aren't already subscribed. Amazon's Support Small Business hub has thousands of unique products across all the best categories from home & kitchen to beauty & personal care, handmade creations, jewelry, and more. With so many excellent goods crafted by a stacked network of talented artisans, sifting through can be time-consuming — so, we've lined up Amazon's best small-business gems worth shopping and supporting ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff — and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.